Campaigns

OUR GLOBAL CAMPAIGNS DURING MAJOR SPORTING EVENTS PREVENT HUMAN TRAFFICKING BY:

EDUCATING

EDUCATING about the global issues of abuse, exploitation and trafficking, penalties for offenders, and the signs to look out for #knowthesigns

EQUIPPING

EQUIPPING sporting fans, tourists and the general public with mechanisms to report such crimes, both whilst at home and abroad

ENCOURAGING

ENCOURAGING people to make a report and stand up against human trafficking

Each It’s a Penalty Campaign harnesses the power of sport to prevent abuse, exploitation and trafficking on a global scale, positioning each major sporting event as a platform for worldwide action and change.

UPCOMING IT’S A PENALTY CAMPAIGNS

Tokyo 2020 Summer Games

COMPLETED IT’S A PENALTY CAMPAIGNS

It’s a Penalty Global Campaign, Miami 2020

2019 Super Bowl LIII in Atlanta

Gold Coast 2018 Commonwealth Games in Australia

2018 HSBC/Cathay Pacific Rugby Sevens in Hong Kong

PyeongChang 2018 Winter Games in South Korea

2018 Super Bowl LII in Minneapolis

Rio 2016 Summer Games

2014 World Cup in Brazil

WORKING TOGETHER TO END ABUSE, EXPLOITATION AND TRAFFICKING

We collaborate with a variety of different stakeholders from many industries to deliver impact. Every campaign is unique and tailored to the hosting city and Nation, where the global sporting is taking place.

This approach enables us to create awareness and sustainable to protect children and vulnerable people from human trafficking and exploitation.

It’s a Penalty Campaign Film featuring sporting icons raising awareness about exploitation and trafficking, and how to report.

It’s a Penalty Informative Campaign Materials featuring the local reporting hotline and know the signs information.

Sporting Icons serve as the faces of the Campaign, encouraging people to stand up against exploitation and trafficking.

Airlines show the campaign film on-board and promote It’s a Penalty in their in-flight magazines during the campaigns.

Hotels display the campaign film (in lobbies and guest rooms) and distribute materials to guests at check-in.

Taxis/Rideshares display the It’s a Penalty rearview mirror tags in their cars and receive training.

Local NGOs are partnered, building on the work they already do in prevention and protection of victims of exploitation and trafficking.

Sporting Governing Bodies join with the campaign and endorse It's a Penalty, often providing a platform for greater impact at the events.

Law Enforcement and Hotline Operators are collaborated with, where possible, in support of the campaign.

Our Global Social Media Campaign provides essential information to people about the Campaign, and how to identify and report trafficking.

Airports are partnered with, where possible, to display the It's a Penalty Campaign Film and Posters to visitors in the hosting city.

National and Global Print Media Campaign publicizes It's a Penalty's presence at the major sporting event and reinforces campaign messages.

TO CONTINUE OUR VITAL WORK TO END HUMAN TRAFFICKING, WE need your support.

EACH DONATION YOU GIVE TO IT’s A PENALTY helpS us to:

Prevent thousands of people around the world from becoming victims of abuse, exploitation and trafficking

Equip people (and survivors themselves) with the tools to protect those who have been abused, exploited or trafficked

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