2016 Olympics & Paralympics in Rio

212 million people total impact reached


Main achievements

The It’s a Penalty campaign messages reached 212 million people throughout the 2016 Olympic period The campaign film was shown on 9 international airlines and seen in-flight by over 40 million passengers The campaign film was shown on the giant live screens in the Olympic Park It’s a Penalty were part of the first child protection campaign allowed inside the Olympic Games

There were no incidents in the Olympic venues of crimes against children or adolescents

Throughout the Olympic period, there were no arrests of foreign offenders – whereas around the 2014 World Cup, according to the Brazilian Ministry of Justice in Brasilia, there were 29 foreign nationals reported through the Brazilian National help line number ‘Dial 100’ involved in cases of sexual exploitation.

Click HERE to read our impact report for Rio Summer Games.