From 20th July-20th August 2023, Australia and Aotearoa New Zealand hosted the FIFA Women’s World Cup. Our global Campaign harnessed the platform of the Women’s Football to highlight the importance of child protection and safeguarding, particularly in sport. The campaign was inspired by the belief that more widespread education to #KEEPKIDSSAFE from harm is needed for children themselves, parents and caregivers, sports institutions and coaches, and the general public.