2023 #KEEPKIDSSAFE CAMPAIGN

2023 #KEEPKIDSSAFE CAMPAIGN

High profile cases of young athletes being abused whilst competing have drawn attention to the issue of child protection in sports all over the world.

From 20th July-20th August 2023, Australia and Aotearoa New Zealand hosted the FIFA Women’s World Cup. Our global Campaign harnessed the platform of the Women’s Football to highlight the importance of child protection and safeguarding, particularly in sport. The campaign was inspired by the belief that more widespread education to #KEEPKIDSSAFE from harm is needed for children themselves, parents and caregivers, sports institutions and coaches, and the general public.
READ OUR CAMPAIGN IMPACT REPORT

Our campaign aims were to:

EDUCATE

EDUCATE about the need to safeguard children from abuse and exploitation, particularly in sport and from offenders in positions of trust, as well as the signs to look out for #knowthesigns.

EQUIP

EQUIP children, parents and caregivers, sports organisations and coaches, sporting fans, tourists and the general public with ways to find support and how to report any concerns.

ENCOURAGE

ENCOURAGE people to make a report if they suspect abuse or exploitation is taking place.

CAMPAIGN ACTIVITIES

On 6th July in Sydney, our Supporting Partner ICMEC Australia hosted the Global Launch for the Women’s World Cup Campaign, bringing together the sports and travel and tour