In January/February 2020, we delivered our most impactful campaign yet, reaching a phenomenal 378.1 million people worldwide, as well as distributing a staggering 170,000 informative campaign materials through volunteer outreach on-the-ground in Miami. We believe that it is only by working together in partnership and collaboration that we can have such incredible impact and contribute towards the elimination of human trafficking and exploitation on a worldwide scale.
On the 9th of January, It’s a Penalty launched our eighth global Campaign, in the run up to and during the 2020 Super Bowl in Miami, Florida. The Campaign was launched at an event in Miami hosted by our partners AHLA (American Hotel & Lodging Association) and FRLA, as part of No Room for Trafficking in collaboration with It’s a Penalty Founding Partner, A21, alongside major partners like N2GIVES, Malouf Foundation, Intercontinental Hotel Group, Hilton Hotels and Uber.
To maximize our impact in Miami, we also joined forces with local and international organizations such as the Miami International Airport, the Women’s Fund Miami-Dade, the Super Bowl host committee and the NFL, the Miami Dolphins, the Office of Miami-Dade State Attorney, Katherine Fernandez Rundle, law enforcers including local, state and federal agencies including the U.S Attorney for the Southern District of Florida, HSI, FBI, federal and local trafficking task forces. Miami Chamber of Commerce, Atlantic Broadband, End It Movement, Sysdoc, Hope for Freedom, SOAP, IJM and Forever Young Foundation.
Human trafficking is a major issue in Miami and the U.S. :
Children as young as 12 are being sold for sex in the U.S. In Miami, there are documented cases of children sex trafficking as young as 13
More than 100,000 children are sold for sex in the U.S. each year
83% of sex trafficking victims in the U.S. are U.S. citizens
Miami has the fourth highest rate of calls per capita made to the National Human Trafficking Hotline in 2017 (Polaris);
Florida as a state has the third highest rate of human trafficking cases reported (Polaris)
Human trafficking is a major issue in Miami and the U.S. :
Children as young as 12 years old are being sold for sex in the U.S. In Miami, there are documented cases of children sex trafficking as young as 13-years old
More than 100,000 children are sold for sex in the U.S. each year
83% of sex trafficking victims in the U.S. are U.S. citizens
Miami has the fourth highest rate of calls per capita made to the National Human Trafficking Hotline in 2017 (Polaris);
Florida as a state has the third highest rate of human trafficking cases reported (Polaris)
IN 2020, OUR 30-SEC GLOBAL CAMPAIGN FILM FEATURING AMERICAN FOOTBALL ICONS WAS shown in-flight by American Airlines, British Airways, and on screens at Miami International Airport, as well as seen by millions across social media.
Please watch below and share!
Campaign reach: 378.1 million people globally
CAMPAIGN IMPACT
SURVIVORS RECOVERED
- 22 rescues of survivors and 47 arrests of traffickers (Miami-Dade State Attorney)
- 4 children were identified from the NCMEC mission children’s list in Miami through the It’s a Penalty/SOAP hotel outreach day