In January/February 2020, we delivered our most impactful campaign yet, reaching a phenomenal 378.1 million people worldwide, as well as distributing a staggering 170,000 informative campaign materials through volunteer outreach on-the-ground in Miami. We believe that it is only by working together in partnership and collaboration that we can have such incredible impact and contribute towards the elimination of human trafficking and exploitation on a worldwide scale.
On the 9th of January, It’s a Penalty launched our eighth global Campaign, in the run up to and during the 2020 Super Bowl in Miami, Florida. The Campaign was launched at an event in Miami hosted by our partners AHLA (American Hotel & Lodging Association) and FRLA, as part of No Room for Trafficking in collaboration with It’s a Penalty Founding Partner, A21, alongside major partners like N2GIVES, Malouf Foundation, Intercontinental Hotel Group, Hilton Hotels and Uber.
To maximize our impact in Miami, we also joined forces with local and international organizations such as the Miami International Airport, the Women’s Fund Miami-Dade, the Super Bowl host committee and the NFL, the Miami Dolphins, the Office of Miami-Dade State Attorney, Katherine Fernandez Rundle, law enforcers including local, state and federal agencies including the U.S Attorney for the Southern District of Florida, HSI, FBI, federal and local trafficking task forces. Miami Chamber of Commerce, Atlantic Broadband, End It Movement, Sysdoc, Hope for Freedom, SOAP, IJM and Forever Young Foundation.