PREVENTION IS EVEN BETTER THAN CURE

Through sport lives are changed, nations united and cultural barriers no longer a limitation. It is this force for good that inspires us every day to come alongside major sporting events, while mobilising partners and supporters, to help disrupt one of the most evil markets in the modern world.  We have run global campaigns around seven global major sporting events to date, creating awareness, encouraging people to #knowthesigns of exploitation, abuse and trafficking, and to report anything suspicious. Human trafficking is global problem.

2.5 million people become victims of human trafficking every year (ILO)

Perpetrators exploit human beings for their own benefit, whether commercial sexual exploitation, forced labour or human organs. Traffickers often take advantage of poverty, lack of prospects, and hope for a better future, by tricking and luring their victims into fake promises.

We believe that prevention and awareness-raising campaigns are an effective way to curtail offences committed and reduce demand while encouraging survivors to come forward and make a report.