It’s a Penalty works collaboratively to end human trafficking, exploitation and abuse. We harness the power of sport and run global and local educational and awareness Campaigns during major sporting events highlighting penalties for offenders, the signs to look out for, and how to make a report. Working in partnership with the sports, travel & tourism industry, NGO’s and law enforcers, the campaigns are contextualized in the host cities and countries.

It’s a Penalty has so far run 13 Campaigns including during the Olympic & Paralympic Games, the NFL Super Bowls, Hong Kong Rugby 7’s and the Commonwealth Games, reaching a potential 1.6 billion people.

Alongside the Campaigns It’s a Penalty has three other programmes including CommonProtect, which advocates for legal reform to improve protection from sexual exploitation and abuse for children throughout the Commonwealth countries; Student Ambassador Network, which educates and raises up University students in the U.K to prevent human trafficking and exploitation; and, together with NCMEC, we co-lead Safe to Compete, a programme that trains sports coaches and parents of children in Little Leagues in the USA to prevent abuse.