MAKING A DIFFERENCE TO THE GLOBAL LANDSCAPE OF EXPLOITATION AND TRAFFICKING
24.9 million people are trapped in exploitation and trafficking around the world (ILO)
Since 2014, It’s a Penalty has been working to disrupt the fast growing and second largest criminal industry in the world: human trafficking and exploitation.
Our ultimate goal is to eradicate abuse, exploitation and trafficking by 2030, contributing to the elimination of modern-day slavery and the achievement of UN SDG Target 16.2 ‘to end abuse, exploitation, trafficking, torture and all forms of violence against children’.
MAKING A DIFFERENCE TO THE GLOBAL LANDSCAPE OF EXPLOITATION AND TRAFFICKING
24.9 million people are trapped in exploitation and trafficking around the world (ILO)
Since 2014, It’s a Penalty has been working to disrupt the fast growing and second largest criminal industry in the world: human trafficking and exploitation.
Our ultimate goal is to eradicate abuse, exploitation and trafficking by 2030, contributing to the elimination of modern-day slavery and the achievement of UN SDG Target 16.2 ‘to end abuse, exploitation, trafficking, torture and all forms of violence against children’.
GLOBAL CAMPAIGNS DURING MAJOR
SPORTING EVENTS
Harnessing the power of sport, It’s a Penalty Campaigns raise awareness about the issue of exploitation & trafficking, educate about penalties for offenders and signs to look out for, and equip the public with ways to make a report. We work with some of the biggest names in sport, the hosting sporting committees, NGOs, airlines, hotels, taxis & ride-shares, corporates and law enforcement to achieve change.
research & advocacy – child protection in the commonwealth
Our long-term systematic change, alongside our global campaigns, is to see the strengthening of both domestic and extraterritorial legislation for child protection against sexual exploitation across the Commonwealth.Our Research & Advocacy work ensures that children worldwide are legally protected from sexual exploitation and abuse.
GLOBAL CAMPAIGNS DURING MAJOR SPORTING EVENTS
Harnessing the power of sport, It’s a Penalty Campaigns raise awareness about the issue of exploitation & trafficking, educate about penalties for offenders and signs to look out for, and equip the public with ways to make a report. We work with some of the biggest names in sport, the hosting sporting committees, NGOs, airlines, hotels, taxis & ride-shares, corporates and law enforcement to achieve change.
research & advocacy – child protection in the commonwealth
Our long-term systematic change, alongside our global campaigns, is to see the strengthening of both domestic and extraterritorial legislation for child protection against sexual exploitation across the Commonwealth.Our Research & Advocacy work ensures that children worldwide are legally protected from sexual exploitation and abuse.
MEET OUR GLOBAL SPORTING AMBASSADORS
some of the biggest names in sport are the voices and faces of our campaigns
MEET OUR GLOBAL SPORTING AMBASSADORS
some of the biggest names in sport are the voices and faces of our campaigns
Denise Lewis OBE
Olympic Champion
Tanni Grey-Thompson
Paralympic Champion
David Luiz
International Fottball Player
Usain Bolt
Olympic CHampion
Maro Itoje
Saracens & England Rugby Player
Cathy Freeman
Olympic Champion
François Pienaar
Former Rugby Union Player
Liam Malone
Paralympic Champion
Rashad Jennings
NFL Player
Gary Lineker
Former Footballer, BBC Presenter
Aaron Rodgers
Professional Football Quarterback
Andy Dalton
Professional Football Quarterback
Benjamin Watson
Professional Football Tight End
Brad Guzan
Professional Goal Keeper
Matt Ryan
Professional Football Quarterback
Nick Foles
Professional Football Quarterback
Roddy White
Professional Football Wide Receiver
Ryan Tannehill
Professional Football Quarterback
WATCH IT’S A PENALTY 30 SECOND CAMPAIGN FILMS SHOWN IN-FLIGHT ON AirLINES
WATCH IT’S A PENALTY 30 SECOND CAMPAIGN FILMS SHOWED IN-FLIGHT ON AirLINES
2019 Super Bowl LIII (Atlanta, USA)
2018 Global Campaign
Rio 2016 Summer Games
2014 World Cup Brazil
THE IMPACT WE’VE HAD
16,865 victims
have been protected during completed It’s a Penalty Campaigns at major sporting events since 2014, achieved together with our partners
155 million people
on average reached by It’s a Penalty throughout each campaign
CASE STUDY – Atlanta 2019
During our 2019 Campaign at the Super Bowl LIII in Atlanta, It’s a Penalty teamed up with The SOAP Project to deliver a weekend of volunteers visiting 300+ hotels and motels in Atlanta distributing materials with trafficking reporting hotlines information, as well as the NCMEC list of missing children in Atlanta.
FOUR hotels recognized teens from this list. One teen girl from this list was in a room right as the volunteers were there, and the hotel called the police, facilitating her protection.
THE IMPACT WE’VE HAD
16,865 victims
have been protected during completed It’s a Penalty Campaigns at major sporting events since 2014, achieved together with our partners
155 million people
on average reached by It’s a Penalty throughout each campaign
CASE STUDY – Atlanta 2019
During our 2019 Campaign at the Super Bowl LIII in Atlanta, It’s a Penalty teamed up with The SOAP Project to deliver a weekend of volunteers visiting 300+ hotels and motels in Atlanta distributing materials with trafficking reporting hotlines information, as well as the NCMEC list of missing children in Atlanta.
FOUR hotels recognized teens from this list. One teen girl from this list was in a room right as the volunteers were there, and the hotel called the police, facilitating her protection.
DONATE TO IT’S A PENALTY
By contributing to It’s a Penalty, you help us to continue to prevent many people around the world from becoming victims of abuse, exploitation and trafficking.
