WHO WE ARE
ITS A PENALTY
It’s a Penalty collaboratively combats human trafficking, exploitation, and abuse using sport’s unifying power to drive local and global educational campaigns during significant sporting events. We customise these campaigns for each host location, achieving worldwide reach averaging 180 million people.
Our multifaceted approach includes collaboration with sectors like sports, travel, tourism, law enforcement, and NGOs. Having so far campaigned during 17 Major Sporting Events and the Liam Neeson ‘What is Human Trafficking’ campaign, It’s a Penalty, together with partners, has facilitated the protection of over 17,000 survivors of abuse, exploitation and trafficking, and prevented thousands more from being victimised.
Parallel to our campaigns, It’s a Penalty runs three core programmes: CommonProtect advocates for legal reform in Commonwealth countries, the Student Ambassador Programme empowers UK university students to combat exploitation, and Safe to Compete, co-led with NCMEC, educates sports coaches and parents in the USA on abuse prevention.
Through education, awareness, and intervention, It’s a Penalty aims for a world free from exploitation and abuse.
Our multifaceted approach includes collaboration with sectors like sports, travel, tourism, law enforcement, and NGOs. Having so far campaigned during 17 Major Sporting Events and the Liam Neeson ‘What is Human Trafficking’ campaign, It’s a Penalty, together with partners, has facilitated the protection of over 17,000 survivors of abuse, exploitation and trafficking, and prevented thousands more from being victimised.
Parallel to our campaigns, It’s a Penalty runs three core programmes: CommonProtect advocates for legal reform in Commonwealth countries, the Student Ambassador Programme empowers UK university students to combat exploitation, and Safe to Compete, co-led with NCMEC, educates sports coaches and parents in the USA on abuse prevention.
Through education, awareness, and intervention, It’s a Penalty aims for a world free from exploitation and abuse.
WHAT WE DO
OUR PROGRAMS
Student Activists
Our Student Ambassador Programme works with UK university students. We provide training on the different types, vulnerabilities and complexities of modern slavery and support students to carry out projects that make a difference.
Advocating for legal reform
Through our programme Commonprotect, we advocate for legal reform in order to protect children from sexual exploitation and abuse (CSEA) throughout the Commonwealth.
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Keeping kids safe in sport
Safe to Compete is a national initiative between It's a Penalty and The National Center for Missing & Exploited Children (NCMEC) to prevent abuse, exploitation and trafficking of young children as they learn to compete in youth sports.
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Our Ambassadors
Meet the high-profile Ambassadors who help us to deliver our campaign messages.
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