It’s a Penalty and our supporting partners acknowledge the traditional owners of Australia, the Aboriginal and Torres Strait Islander people, and Māori as Tangata Whenua of Aotearoa New Zealand. We recognise their history, customs and traditions.

Every child has a right to be safe from abuse and exploitation, during their lives, and as they play sport.

From 20th July-20th August 2023, Australia and Aotearoa New Zealand will host the FIFA Women’s World Cup.  This year, It’s a Penalty, our athlete ambassadors and partners are teaming up to highlight the importance of keeping kids safe, particularly in sport.

Our campaign video

Please watch and share the campaign video to help us raise awareness

We all have a part to play to #KeepKidsSafe

To help, on this page you will find:

  • Information on identifying abuse and exploitation #KnowTheSigns
  • Helplines if you or someone you know have experienced abuse or exploitation (including for adult survivors of child abuse)
  • Reporting hotlines in your area
  • Safeguarding information for sports organisations, coaches and volunteers
  • Guidance for businesses and other organisations on becoming Child-Safe Organisations
  • Information about the It’s a Penalty Campaign and how to get involved