It’s a Penalty and STOP THE TRAFFIK partnered to run a joint digital campaign during the Qatar 2022 World Cup. The campaign has three main aims: perception, protection and prevention. The campaign is using geotargeted adverts on social media to reach fans and the general public on-the-ground in Qatar.
In particular, the campaign aimed to communicate directly with fans who are likely to see indicators of exploitation in sectors such as hospitality, transport and security. Additionally, reached fans who may be buying adult services during the tournament and dissuade them from being contributors to the broader modern slavery issue. The campaign materials include information aimed at vulnerable communities, too.
Armed with the knowledge of what to look for, fans will be signposted towards STOP THE TRAFFIK’s STOP APP to make a report. The app is a tool that can be downloaded and used by anyone, anonymously, to safely report suspicious activity related to human trafficking or modern slavery.