Since 2014, It’s a Penalty has been working to disrupt the fastest growing and second largest criminal industry in the world: human trafficking and exploitation. We believe that prevention is even better than cure. As well as providing people with the tools to protect those who have been abused, exploited or trafficked, It’s a Penalty strives to prevent people from becoming victims of abuse, exploitation and human trafficking in the first place.

We believe that collaboration and partnership are essential in order to achieve our aims. It’s a Penalty is able to have such incredible impact because of our collaboration with strategic stakeholders, such as high profile sporting athletes, the travel and tourism industry – including airlines, hotels, and transportation companies – sporting governing bodies/hosting committees, NGOs, governments, and corporates.