Working together to prevent abuse, exploitation and trafficking on a global scale

To achieve our goals and prevent abuse, exploitation and trafficking, we work in collaboration and partnership with strategic stakeholders, such as high-profile sporting athletes and the travel and tourism industry (including airlines, hotels, and transportation companies). We also work with sporting governing bodies/hosting committees, NGOs, governments, and corporates, who all want to see human trafficking eradicated.

See below a list with all our partners

CAMPAIGNS

TOKYO 2020 GAMES IN JAPAN

UEFA 2020 EUROPEAN CHAMPIONSHIP

2021 SUPER BOWL LV IN TAMPA

2020 SUPER BOWL LIV IN MIAMI

2019 SUPER BOWL LIII IN ATLANTA

GOLD COAST 2018 COMMONWEALTH GAMES IN AUSTRALIA

2018 HSBC/CATHAY PACIFIC RUGBY SEVENS IN HONG KONG

PYEONGCHANG 2018 WINTER GAMES IN SOUTH KOREA

2018 SUPER BOWL LII IN MINNEAPOLIS

RIO 2016 SUMMER GAMES

2014 WORLD CUP IN BRAZIL

OTHER PROJECTS

COMMONPROTECT

STUDENT AMBASSADORS

SAFE TO COMPETE

Endorsements

“We’re proud to support, share expertise and partner with It’s a Penalty to help develop this important global child-safeguarding initiative in 2018.”

David Grevemberg, CEO I Commonwealth Games Federation

“The time that we worked with It’s a Penalty Campaign gave us great happiness. I will cherish that memory for long time.”

Taeckhyung Kim, Project Manager I Public Engagement Team, POCOG

“It was an absolute pleasure to work with It’s a Penalty. Hopefully, it can be a legacy arrangement for future Commonwealth Games.”

Pat Vidgen, General Manager I Strategic Engagement Team, GOLDOC

“When we think about the legacy we think about the future. There is no future if we are unable to protect our children, because they are our future.”

Mario Andrada, Executive Director of Communications & Engagement, Rio 2016

“Emirates is proud to support It’s a Penalty’s campaign, which is designed to educate the world about the misconceptions and the reality of human trafficking and exploitation. Emirates hopes to shine a light on this global problem and help more people understand what human trafficking is. With greater awareness, more suspected cases can be identified and reported, thereby protecting and preventing those at risk from becoming victims.”

Dr Abdulla Al Hashimi, Divisional Senior Vice President, Emirates Group Security

“I don’t think any of us really had any idea about the scale of the issue. It’s been a real education for all of us.”

Robbie McRobbie, CEO I Hong Kong Rugby Union


Heralded by the London Metropolitan Police as “one of the best crime prevention campaigns we’ve ever seen”.