Gold Coast Commonwealth Games in Australia 4-15th April 2018
10,457,722 people total impact reached
CAMPAIGN FILM
“We’re proud to support, share expertise and partner with It’s a Penalty to help develop this important global child-safeguarding initiative in 2018.” – David Grevemberg , CEO I Commonwealth Games Federation
“It was an absolute pleasure to work with It’s a Penalty. Hopefully, it can be a legacy arrangement for future Commonwealth Games.” – Pat Vidgen, General Manager I Strategic Engagement Team, GOLDOC
Main achievements
Campaign film: 4,875,000 people – shown at all 17 Gold Coast Commonwealth Games Venues, in 11 Village Cinemas across the Australia, and on-board Virgin Australia flights for 3 months (February-April)
Publications: 3,024,999 passengers – Virgin Australia shared a full-page advert about the campaign in their in-flight magazine
Campaign materials on the ground: 61,000 people distributed inside the Gold Coast Games Venue of Carrara Stadium (Track & Field)
Social media reach: 2,496,723 people
