2023 Arizona Super Bowl LVII Campaign
It’s a Penalty campaigns around major sporting events, harnessing the power of sport to prevent abuse, exploitation and trafficking worldwide. We work with some of the biggest names in sport, sporting governing bodies, the travel and tourism industry, NGOs and the general public to end these forms of violence.
In advance of Super Bowl LVII in Glendale, Arizona, It’s a Penalty will launch our sixth Super Bowl campaign to raise awareness about human trafficking, exploitation and abuse, the penalties for offenders, signs to look out for, how to report a suspected case and support available for survivors. Scheduled to run from the beginning of January through the end of February 2023, the It’s a Penalty Arizona Campaign, with support from our partners and local NGOs, will encourage millions of people to help prevent modern slavery and protect survivors throughout the United States and worldwide.