Legacy Fund Application


The It’s a Penalty Legacy Fund will provide crucial financial support to registered nonprofit organizations dedicated to directly assisting survivors of human trafficking.

Super Bowl LVIII (2024) in Las Vegas Campaign

It’s a Penalty campaigns around major sporting events, harnessing the power of sport to prevent abuse, exploitation and trafficking worldwide. We work with some of the biggest names in sport, sporting governing bodies, the travel and tourism industry, NGOs and the general public to end these forms of violence.
In advance of the Super Bowl in Las Vegas, It’s a Penalty will launch our seventh Super Bowl campaign to raise awareness about human trafficking, exploitation and abuse, the penalties for offenders, signs to look out for, how to report a suspected case and support available for survivors. Scheduled to run from the beginning of January through the end of February 2024, the It’s a Penalty Las Vegas Campaign, with support from our partners and local NGOs, will encourage millions of people to help prevent modern slavery and protect survivors locally and globally.

Human trafficking, exploitation and abuse is a major issue in Las Vegas, the US and globally.

Las Vegas ranks in the top 10 states for trafficked and exploited youth. (Polaris, Nevada Sustainability Alliance)
50 million are estimated to be trafficked around the world (ILO)
Nevada's vibrant tourism industry presents unique challenges in the fight against human trafficking
90% of children trafficked in the United States are U.S. citizens. ( U.S. Department of Justice)

Our goals for the campaign are to:

EDUCATE

EDUCATE

sports fans and the general public about what human trafficking is, the penalties for offenders and how to #KNOWTHESIGNS of exploitation and human trafficking.

EQUIP

EQUIP

sports fans and the general public with ways to report anything suspicious.

ENCOURAGE

ENCOURAGE

If you SUSPECT IT? REPORT IT! and encourage victims to speak up.

Thank you to our partners!

CAMPAIGN ACTIVITIES

Bespoke 30-second campaign film, featuring high-profile Ambassadors from the Las Vegas Raiders including President Sandra Douglass Morgan, Maxx Crosby, Defensive End And Josh Jacobs, Running Back.