Winter Games in South Korea 9-25th February

70,176,853 people total impact reached


The time that we worked with It’s a Penalty campaign gave us great happiness. I will cherish that memory for long time

Taeckhyung Kim, Project Manager I Public Engagement Team, POCOG


Main achievements

Campaign film:  13,550,000 passengers- shown on British Airways flights for 3 months, at the giant screens at the Winter Games Plaza

Publications: 13,500,000 people – LATAM airlines shared a full-page ad on their inflight magazine

Campaign materials: 30,500 people – placed at Winter Olympic Games Plaza’s information points, MCM stores in Gangnam, British Embassy in Seoul

Social media reach: 43,096,353 people

7% increase of calls reporting child abuse during the Winter Olympics & Paralympics compared to the same time period in 2017