Winter Games in South Korea 9-25th February
70,176,853 people total impact reached
CAMPAIGN FILM
“The time that we worked with It’s a Penalty campaign gave us great happiness. I will cherish that memory for long time”
Taeckhyung Kim, Project Manager I Public Engagement Team, POCOG
Main achievements
Campaign film: 13,550,000 passengers- shown on British Airways flights for 3 months, at the giant screens at the Winter Games Plaza
Publications: 13,500,000 people – LATAM airlines shared a full-page ad on their inflight magazine
Campaign materials: 30,500 people – placed at Winter Olympic Games Plaza’s information points, MCM stores in Gangnam, British Embassy in Seoul
Social media reach: 43,096,353 people
7% increase of calls reporting child abuse during the Winter Olympics & Paralympics compared to the same time period in 2017
