It’s a Penalty aims to end abuse, exploitation and trafficking. Our awareness-raising Campaigns harness the power of sport to prevent trafficking and exploitation on a global scale. Our Research & Advocacy work ensures that children worldwide are legally protected from sexual exploitation and abuse.
Through collaboration and partnership with strategic stakeholders, such as high-profile sporting athletes, and the travel and tourism industry (including hotels, airlines, transportation), we have been able to achieve significant results. To see human trafficking eradicated and maximise our impact, we also join forces with sporting governing bodies/hosting committees, local and international NGOs, governments, corporations and law enforcement. We believe that collaboration is key to achieving our goals.