Our global campaigns around Major Sporting Events are focused on:

EDUCATING

EDUCATING

about global issues of abuse, exploitation and trafficking, penalties for offenders, and the signs to look out for #knowthesigns

EQUIPPING

EQUIPPING

sporting fans, tourists and the general public with mechanisms to report such crimes, both whilst at home and abroad;

ENCOURAGING

ENCOURAGING

people to make a report; “if you see something, say something!”

We are working to build a world in which no-one is vulnerable to abuse, exploitation or trafficking

It’s a Penalty harnesses the power of sport to prevent abuse, exploitation and trafficking on a global scale, positioning Major Sporting Events (MSEs) as platforms for positive change. Our ultimate goal is to eradicate abuse, exploitation and trafficking by 2030, contributing to the elimination of modern-day slavery and the achievement of UN SDG Target 16.2 ‘to end abuse, exploitation, trafficking, torture and all forms of violence against children’.

If we are serious about building a safer world for all, whilst giving voice to victims of such crimes, prevention needs to be at the top of the agendas of Governments, and the Private and Public sectors. By preventing these crimes, we are fulfilling part of our responsibility to protect the world’s most vulnerable from violence.

Having so far campaigned around seven major sporting events, It’s a Penalty, together with partners, has facilitated the rescue of 16,865 victims of trafficking and exploitation, and prevented thousands more from becoming victims. On average, each It’s a Penalty campaign reaches 155 million people worldwide, enabling them to play a part in building a better and safer world.

We believe in creating awareness about the issues, the signs to look out for, penalties for offenders and ways to report a crime, not only to serve as crime deterrents, but also to encourage victims to come forth and share their stories.

Alongside our Campaign work around major sporting events, we are also advocating for the global enactment and implementation of extraterritorial legislation against child sexual exploitation, which will allow countries to prosecute their citizens for the abuse of children if the offence takes place abroad. Despite its importance, 153 countries worldwide currently lack such legislation.

We welcome collaborators, supporters, funding and in-kind partners to share our success. Click here to see how you can join and help us to make difference.

OUR GLOBAL STRATEGY TO PREVENT THESE FORMS OF VIOLENCE AND PROTECT VICTIMS

OUR CAMPAIGNS
OUR RESEARCH ADVOCACY

THE DIFFERENCE WE’RE MAKING

This year, we asked 162 people to answer a short survey to help us understand and assess the difference that the 2019 It’s a Penalty campaign made in EDUCATING about global issues of trafficking and exploitation, and the signs to look out for in order to identify a crime. As well as in EQUIPPING them with the mechanisms to report these crimes, and ENCOURAGING them to be confident in making a report.

Our survey revealed our impact as follows:

felt It’s a Penalty improved their awareness of the issues of trafficking and exploitation
felt more equipped to report crimes of trafficking and exploitation after being exposed to our 2019 Campaign
said their ability to identify the signs of these crimes had increased because of It’s a Penalty
were more confident to make a report if they suspected one of these crimes was being committed because of It’s a Penalty

OUR GLOBAL IMPACT TO DATE

On average, each It’s a Penalty Campaign impacts over 155 million people worldwide
 Together with our partners, It’s a Penalty has helped facilitate the protection of 16,865 victims of exploitation during our campaigns
Created a first-of-its-kind Map with information on how to report abuse, exploitation or trafficking in every country in the world: www.itsapenalty.org/makeareport.

92 million people saw the IAP campaign film in-flight international airlines globally
In 2018, After seeing the It’s a Penalty campaign film on one of our partner airlines, an 11 year-old boy contacted It’s a Penalty to report the abuse of himself and his teammates by his swimming coach. The appropriate action has now been taken to inform the child’s parents and protect this child and others like him from the coach.

HOW TO SUPPORT OUR WORK