felt It’s a Penalty improved their awareness of the issues of trafficking and exploitation
felt more equipped to report crimes of trafficking and exploitation after being exposed to our 2019 Campaign
said their ability to identify the signs of these crimes had increased because of It’s a Penalty
were more confident to make a report if they suspected one of these crimes was being committed because of It’s a Penalty
OUR GLOBAL IMPACT TO DATE
On average, each It’s a Penalty Campaign impacts over 155 million people worldwide
Together with our partners, It’s a Penalty has helped facilitate the protection of 16,865 victims of exploitation during our campaigns
Created a first-of-its-kind Map with information on how to report abuse, exploitation or trafficking in every country in the world: www.itsapenalty.org/makeareport.
92 million people saw the IAP campaign film in-flight international airlines globally
In 2018, After seeing the It’s a Penalty campaign film on one of our partner airlines, an 11 year-old boy contacted It’s a Penalty to report the abuse of himself and his teammates by his swimming coach. The appropriate action has now been taken to inform the child’s parents and protect this child and others like him from the coach.