SPORT HAS THE POWER TO CHANGE THE WORLD

It’s a Penalty run global campaigns around major sporting events which harness the power of sport to prevent abuse, exploitation and trafficking worldwide.

We believe that prevention is better than cure, and in positioning these events as platforms for positive change.

To achieve this change, we work with some of the biggest names in sport, sporting governing bodies, airlines, hotels, local and international NGOs, governments, travel & tourism companies, law enforcement and the general public.

WHY ARE WE  RUNNING THE CAMPAIGN AROUND TOKYO SUMMER GAMES?

Human trafficking is the exploitation of people through forced labor or sexual exploitation by means of force, fraud, or coercion. It is modern day slavery.

Adults and children can be trafficked for many different forms of exploitation, such as forced labour, sexual exploitation, domestic servitude and coerced into criminal behaviour.. 

Traffickers recruit, transport and exploit their victims for the sole purpose of personal gain, often to make large amounts of money, or to obtain free services or labour.

Traffickers target people from all social and economic backgrounds. There is no one ‘face of human trafficking’. However, the majority of victims of human trafficking worldwide are women and children, and factors such as poverty and lack of opportunities increase potential victims’ susceptibility to being trafficked.

A CRITICAL GLOBAL ISSUE

In 2020, 2,409 cases that resulted in sexual exploitation convictions in Japan were crimes committed on children. (National Police Agency, Japan.)

In 2020, there were 5166 cases of commercial sexual exploitation of children reported to the Japanese police

In 2020 alone, 1,320 children were victims of child pornography in Japan. (National Police Agency, Japan)

24.9 million people

are trapped in modern-day slavery around the world (ILO)

5.5 million children

are trafficked each year worldwide (ILO)

THE CAMPAIGN WILL CREATE AN IMPACT THROUGH THE FOLLOWING ACTIVITIES:

OUR GLOBAL LAUNCH

Save the date!
1st July 6am EST / 12pm BST / 8pm Japan Time

Live Panel discussion with representatives from:

A21, Rescue:Freedom International, Airbnb, Sport for Smile, ZOE Japan, and Rahab’s Daughters.

Set a reminder to watch the LIVE PANEL

CAMPAIGN FILM

A global awareness 30 sec film, with Japanese subtitles, featuring high profile athletes to raise awareness and equip a global audience with ways to report.

Distribution points from July-September:

Airlines

Emirates
Japan Airlines
Cathay Pacific

Airports

Haneda
Narita

Tokyo Transport

JR EAST

Accomodation

Hilton Hotel
Airbnb

CAMPAIGN POSTERS & BANNERS

A global awareness 30 sec film, with Japanese subtitles, featuring high profile athletes to raise awareness and equip a global audience with ways to report.

Displayed at:

Airports

Haneda
Narita

Tokyo Transport

JR EAST
Tokyo Metro

Accomodation

Hilton Hotel
Airbnb

LOCAL & GLOBAL EDUCATION

Drafted in collaboration with our local partner, NGO ZOE Japan.
We will deliver key messages to help children and their peers identify abuse, exploitation or human trafficking.

 

Educating children through:

Local schools
Youth Clubs
Sporting and child-focused magazines
Social Media
+ A social media campaign to raise awareness about the problem, educate about the signs to look out for and equip people globally with ways to report

WAYS TO REPORT

We are partnering with ZOE Japan and Rahab’s Daughters to implement a new reporting HELPLINE which will become a legacy of the Campaign. We are also partnering with Japan Police and will include their hotline number on all our assets.

Suspect it? Report it!

To report anywhere in the world, visit: itsapenalty.org/makeareport

TOGETHER WE CAN MAKE A DIFFERENCE!

FOUNDING PARTNER

SUPPORTING PARTNERS

ACADEMIC PARTNERS

STRATEGIC PARTNER IN JAPAN

PARTICIPATING AIRLINES

SPECIAL COLLABORATORS IN JAPAN