Working together to prevent abuse, exploitation and trafficking on a global scale
To achieve our goals and prevent abuse, exploitation and trafficking, we work in collaboration and partnership with strategic stakeholders, such as high-profile sporting athletes and the travel and tourism industry (including airlines, hotels, and transportation companies). We also work with sporting governing bodies/hosting committees, NGOs, governments, and corporates, who all want to see human trafficking eradicated.
CAMPAIGNS
Click on each campaign to see a list of our partners.
2026 SAN FRANCISCO BAY AREA
2026 FIFA WORLD CUP
2026 GLASGOW COMMONWEALTH GAMES
2025 UEFA WOMEN’S EUROS SWITZERLAND
2025 New Orleans
2024 Olympics & Paralympics in Paris
2024 Super Bowl LVIII in Las Vegas
2023 Pacific Games (Solomon Islands)
2023 FIFA Women’s World Cup (Australia/NZ)
2023 Super Bowl LVII in Arizona
2022 Campaign in Birmingham, UK
2022 Qatar World Cup (Digital)
2022 Super Bowl LVI in L.A.
Tokyo 2020 Games in Japan
UEFA 2020 European Championship
2021 Super Bowl LV in Tampa
2020 Super Bowl LIV in Miami
2019 Super Bowl LIII in Atlanta
Gold Coast 2018 Commonwealth Games in Australia
2018 HSBC/Cathay Pacific Rugby Sevens in Hong Kong
The Commonwealth Lawyers’ Association (CLA) exists to maintain and promote the rule of law throughout the Commonwealth by ensuring that an independent and efficient legal profession serves the people of the Commonwealth.
Commonwealth countries share a substantial common ground in their legal systems. The CLA is committed to the preservation of the highest standards of ethics and integrity and to the furtherance of the rule of law for the benefit of the citizens of the Commonwealth.
Atlas Free are building a global movement uniting funders, adventurers, and everyday people with the best local organizations in the world. They specialize in finding and accelerating the most effective frontline initiatives and creating resources and tools to scale the fight against human trafficking, and are proud to partner with It’s a Penalty to support the CommonProtect programme as well as other initiatives.
It’s a Penalty and CommonProtect are proudly supported by Sysdoc, a global consulting and IT business. Sysdoc is a recognised leader in enabling future ways of working. Katherine Corich, Founder of the Sysdoc Group, chairs It’s a Penalty’s board of trustees.
The Thomson Reuters Foundation is a global leader in supporting free, independent journalism, human and women’s rights, and the rule of law. TrustLaw is one of the Foundation’s core programmes. It is the world’s largest legal pro bono platform, facilitating free legal advice and research for more than 4000 NGOs and social enterprises worldwide. By connecting organisations with pro bono lawyers, TrustLaw strengthens civil society, helps enshrine human rights at the heart of law-making and improves the lives of the world’s most vulnerable people.
The Commonwealth Organisation for Social Work (COSW) has been established for citizens of the Commonwealth who are committed to the promotion and implementation of social development within the civil society of Commonwealth countries. It is recognised as a formal partner by the Commonwealth Secretariat and IFSW. COSW’s objectives include the promotion of education and training of social workers throughout the world for the benefit of the public, the relief of poverty, and the promotion of the education of the public in matters of social policy, social organisation and social problems.
It’s a Penalty and CommonProtect are proud to be a member of the International Safeguards for Children in Sport (ISCS). The ISCS initiative brings together organisations from six continents in order to make sport safe for all children, everywhere. The ISCS provides a foundational framework to help organisations create a safe sporting environment, offers guidance and resources to help organisations on their safeguarding journey and raises awareness of safeguarding practices, as well as the need for those practices.
It’s a Penalty is a proud member of the WeProtect Global Alliance, a global movement of people and organisations working together to transform the global response to child sexual exploitation and abuse online.
We are honoured to be a member of the Commonwealth 8.7 Network, a global network of local organisations working to eradicate contemporary forms of slavery and human trafficking.
We are a part of the Global Partnership to End Violence against Children. The End Violence Partnership is a platform for collective, evidence-based advocacy and action focused on achieving Sustainable Development Goal 16.2: ending all forms of violence against children by 2030.
The Royal Commonwealth Society, founded in 1868, is a network of individuals and organisations committed to improving the lives and prospects of Commonwealth citizens across the world.
Marshall elearning and Coventry University provided the Bystander training and Consent training. Research shows that Bystander intervention can be an effective way of stopping sexual assault before it happens, as bystanders play a key role in preventing, discouraging, and/or intervening when an act of violence has the potential to occur. Consent training equips students to have more safe, ethical and enjoyable relationships.
Campaign Bootcamp for the Campaign training. Developed by Campaign Bootcamp, these online modules are designed to help you to learn the essentials about effective campaigning and activism. The modules have been made available for free online so that all students can have access to them.
“We’re proud to support, share expertise and partner with It’s a Penalty to help develop this important global child-safeguarding initiative in 2018.”
David Grevemberg, CEO I Commonwealth Games Federation
“The time that we worked with It’s a Penalty Campaign gave us great happiness. I will cherish that memory for long time.”
Taeckhyung Kim, Project Manager I Public Engagement Team, POCOG
“It was an absolute pleasure to work with It’s a Penalty. Hopefully, it can be a legacy arrangement for future Commonwealth Games.”
Pat Vidgen, General Manager I Strategic Engagement Team, GOLDOC
“When we think about the legacy we think about the future. There is no future if we are unable to protect our children, because they are our future.”
Mario Andrada, Executive Director of Communications & Engagement, Rio 2016
“Emirates is proud to support It’s a Penalty’s campaign, which is designed to educate the world about the misconceptions and the reality of human trafficking and exploitation. Emirates hopes to shine a light on this global problem and help more people understand what human trafficking is. With greater awareness, more suspected cases can be identified and reported, thereby protecting and preventing those at risk from becoming victims.”
Dr Abdulla Al Hashimi, Divisional Senior Vice President, Emirates Group Security
“I don’t think any of us really had any idea about the scale of the issue. It’s been a real education for all of us.”
Robbie McRobbie, CEO I Hong Kong Rugby Union
Heralded by the London Metropolitan Police as “one of the best crime prevention campaigns we’ve ever seen”.
Heralded by the London Metropolitan Police as “one of the best crime prevention campaigns we’ve ever seen”.