It’s a Penalty campaign around major sporting events, harnessing the power of sport to prevent abuse, exploitation and trafficking worldwide. We work with some of the biggest names in sport, sporting governing bodies, the travel and tourism industry, NGOs, law enforcement and the general public to end these forms of violence.  From June-August 2022, It’s a Penalty launched a campaign to raise awareness about human trafficking, exploitation and abuse, the penalties for offenders, signs to look out for, how to report a suspected case and support available for survivors. The Birmingham Campaign mobilised during the Commonwealth Games in Birmingham to encourage millions of people to help prevent modern slavery and protect survivors throughout the West Midlands, the UK and worldwide.

Human trafficking, exploitation and abuse is a major issue in the West Midlands, the UK and globally.