Ending abuse, exploitation and human trafficking on a global scale

Since 2014, It’s a Penalty has been working to prevent abuse, exploitation and human trafficking worldwide.

Our ultimate goal is to eradicate abuse, exploitation and human trafficking by 2030, contributing to the elimination of modern-day slavery and the achievement of UN SDG Target 16.2 ‘to end abuse, exploitation, trafficking, torture and all forms of violence against children’.

CAMPAIGNS

Preventing abuse, exploitation and human trafficking by raising awareness, educating about penalties for offenders and signs to look out for, and equipping the public with ways to make a report.

COMMONPROTECT

Ending impunity for child sexual exploitation and abuse (CSEA), ensuring access to justice for survivors and improving the protection of children’s rights in the Commonwealth.

STUDENT AMBASSADORS NETWORK

Creating a culture where all forms of abuse and human trafficking are no longer acceptable.

SAFE TO COMPETE

Developing an accredited training for coaches, parents and caregivers to keep children safe in youth sports in the US.

CAMPAIGNS

Preventing abuse, exploitation and human trafficking by raising awareness, educating about penalties for offenders and signs to look out for, and equipping the public with ways to make a report.

COMMONPROTECT

Ending impunity for child sexual exploitation and abuse (CSEA), ensuring access to justice for survivors and improving the protection of children’s rights in the Commonwealth.

STUDENT AMBASSADORS NETWORK

Creating a culture where all forms of abuse and human trafficking are no longer acceptable.

SAFE TO COMPETE

Developing an accredited training for coaches, parents and caregivers to keep children safe in youth sports in the US.

OUR AMBASSADORS

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CNN Freedom Project
2025 Super Bowl New Orleans
2024 Paris Olympics & Paralympics (Paris, France)
2024 Team Up Against Human Trafficking (Las Vegas, Nevada)
2024 Campaign Highlights (Las Vegas, Nevada)
2023 KeepKidsSafe Pacific Games (Solomon Islands)
2023 KeepKidsSafe Women’s World Cup (Australia and NZ)
2023 Super Bowl LVII (Phoenix, Arizona)
2022 Commonwealth Games (Birmingham UK)
2022 Super Bowl LVI (Los Angeles, USA)
2022 Campaign Highlights (Los Angeles, USA)
Tokyo 2020 Campaign (Olympics & Paralympics)
EUROS 2020
2021 Super Bowl LV (Tampa, USA)
What is Human Trafficking?
2020 Super Bowl LIV (Miami, USA)
2019 Super Bowl LIII (Atlanta, USA)
2018 Global Campaign
Rio 2016 Summer Games
2014 World Cup Brazil

THE IMPACT WE’VE HAD

16,977 victims

have been protected during completed It’s a Penalty Campaigns at major sporting events since 2014, achieved together with our partners

180 million people

on average reached by It’s a Penalty throughout each campaign

By contributing to It’s a Penalty, you help us to continue to prevent many people around the world from becoming victims of abuse, exploitation and trafficking.

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