SPORT IS A FORCE FOR GOOD
The It’s a Penalty Campaign harnesses the power of sport to protect children from exploitation and abuse globally, positioning major sporting events as platforms for positive change.
It’s a Penalty works in accordance with the United Nations Convention on the Rights of the Child, advocating that ‘protection from any exploitation, abuse and violence is the right of every child’.
The huge influx of tourists and sporting fans to a country whilst a major sporting event is taking place – Rio saw an influx of 500,000 during the 2016 Olympics & Paralympics – increases the risk of children being exploited.
We are working to build a world in which no child feels vulnerable to exploitation.
2014 FIFA WORLD CUP IN BRAZIL
RIO 2016 OLYMPICS AND PARALYMPICS – Watch It’s a Penalty Campaign Film Below
Click HERE to find out more about our achievements around Rio Olympics and Paralympic Games, 2016.
PYEONGCHANG 2018 WINTER OLYMPICS AND PARALYMPICS
SUPPORTED BY SOME OF THE BIGGEST NAMES IN SPORT