Harnessing the power of sport to prevent abuse, exploitation and trafficking globally.


Through sport lives are changed, nations united and cultural barriers no longer a limitation. It is this force for good that inspires us every day to come alongside major sporting events, while mobilising partners and supporters, to help disrupt one of the most evil markets in the modern world.  We have run global campaigns around seven global major sporting events to date, creating awareness, encouraging people to #knowthesigns of exploitation, abuse and trafficking, and to report anything suspicious.

Human trafficking is global problem. Perpetrators exploit human beings for their own benefit, whether commercial sexual exploitation, forced labour or human organs. Traffickers often take advantage of poverty, lack of prospects, and hope for a better future, by tricking and luring their victims into fake promises.

Click here to find out more about human trafficking, exploitation and abuse. 

We believe that prevention and awareness-raising campaigns are an effective way to curtail offences committed and reduce demand while encouraging survivors to come forward and make a report.

Impact Reach So Far:

0 million
people on average exposed to each campaign
0 million
passengers have watched our campaign films on airlines
victims protected during major sporting events, together with our partners


2014 World Cup in Brazil
2016 Olympics & Paralympics in Rio
2018 Global Campaign at:
– Super Bowl LII in Minneapolis
– Winter Olympics and Paralympics in South Korea
– Gold Coast Commonwealth Games in Australia
– HSBC/Cathay Pacific Hong Kong Rugby Seven
2019 Super Bowl LIII in Atlanta


With thanks to our Founding Partner

Click here to find out more about our partner organisations