PREVENTION IS BETTER THAN CURE

It’s a Penalty is working to end abuse, exploitation and trafficking globally.

We work with the biggest names in sport, international airlines, hotels, governments, law enforcement agencies, governing sporting bodies, corporations, international NGOs and the general public to achieve change for people and children who become vulnerable to abuse, exploitation and trafficking.

24.9 million people are trapped in exploitation and trafficking around the world (ILO)

1 in 4 victims of exploitation and trafficking worldwide are children (ILO)

More people are enslaved today than in all the 400 years of the Atlantic slave trade (IJM)

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CAMPAIGNS

Our Campaigns during major sporting events EDUCATE, EQUIP and ENCOURAGE people to stand up against and prevent abuse, exploitation and trafficking globally.

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RESEARCH & ADVOCACY

Our Research & Advocacy project works to ensure that children worldwide are legally protected from sexual exploitation and abuse.

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MAKE A REPORT

Our Interactive World Map shows how you can report abuse, exploitation and trafficking in every country around the globe.

LEARN HOW TO REPORT IN YOUR COUNTRY

THE IMPACT WE’VE HAD

16,865 victims

have been protected during completed It’s a Penalty Campaigns at major sporting events since 2014, achieved together with our partners

155 million people

on average reached by It’s a Penalty throughout each campaign

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CASE STUDY – Atlanta 2019

During our 2019 Campaign at the Super Bowl LIII in Atlanta, It’s a Penalty teamed up with The SOAP Project to deliver a weekend of volunteers visiting 300+ hotels and motels in Atlanta distributing materials with trafficking reporting hotlines information, as well as the NCMEC list of missing children in Atlanta.

FOUR hotels recognized teens from this list. One teen girl from this list was in a room right as the volunteers were there, and the hotel called the police, facilitating her protection.

DONATE TO IT’S A PENALTY

By contributing to It’s a Penalty, you help us to continue to prevent many people around the world from becoming victims of abuse, exploitation and trafficking.

IT’S A PENALTY CAMPAIGN FILMS

2019 Super Bowl LIII (Atlanta, USA)
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2018 Global Campaign
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Rio 2016 Summer Games
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2014 World Cup Brazil
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With thanks to our Founding Partner

Click here to find out more about our partner organisations