VULNERABLE YOUNG CHILDREN NEED PROTECTION

Protection from exploitation, abuse and violence is the right of every child.

Vulnerable children, as young as 11 years old, are being trafficked and commercially exploited.

Together we can do something about it.

Please help us to raise awareness – share this video on social media now

OUR CAMPAIGNS AT GLOBAL SPORTING EVENTS

We campaign to protect children from exploitation and abuse around the world and at major global sporting events.

Following the success of the ‘It’s a Penalty’ Campaign at the 2014 World Cup in Brazil, we are now focusing on the Olympics and Paralympics Rio 2016.

In a bid to tackle the commercial exploitation and abuse of children, ‘It’s a Penalty’ aims to raise awareness amongst those travelling to Rio, and worldwide, that vulnerable children are at risk of being groomed and exploited.

We also want to equip and empower the general public and sporting fans travelling to Brazil with this important message:

if you see blue

Together, we believe we can protect Brazil’s most vulnerable children from exploitation and abuse.

Our campaign film will be shown on International Airlines and in Hotels, globally.

SUPPORTED BY GLOBAL SPORTING ICONS

It’s a Penalty Campaign is supported by some of the biggest names in sports:

OUR SUPPORTERS

THE BIGGEST NAMES IN SPORT ARE JOINING OUR CAMPAIGN TO PROTECT YOUNG CHILDREN FROM ABUSE AND EXPLOITATION

We are working with award winning double barrel productions to create the campaign film (previous credits include visual effects on Star Wars VII, Ben-Hur, Harry Potter) as well as CrossDay Productions (Summer in February, Chalet Girl).

The campaign film will be premiered at the global media launch at the National Crime Agency, London, on 4th May 2016 in the run up to the Olympics & Paralympics Rio 2016.

Global sporting celebrities including Usain Bolt appear on screen delivering the message: ‘It’s a Penalty’.

The message is clear:

if you see orange

Dial 100 from a Brazilian line free, download the ‘Proteja Brasil’ app or call your local child protection agency.

SUPPORT OUR CAMPAIGN TO PROTECT CHILDREN

With your help we can have a greater global impact and put an end to the exploitation and abuse of children.

WITH GRATEFUL THANKS TO OUR PARTNERS

IN ASSOCIATION WITH