IT’S A PENALTY IS THE GLOBAL MOVEMENT TO END CHILD ABUSE, EXPLOITATION AND TRAFFICKING

We are leading a global movement to end these forms of violence against children, both online and offline. We bring together the biggest names in sport, governing sporting bodies, international airlines, hotels, governments, law enforcers, tourism & transport services, corporations, international NGOs and the general public, to protect children on a global scale.

Our ultimate goal is to eradicate child abuse, exploitation and trafficking by 2030, contributing to the elimination of modern-day slavery and the achievement of  Millennium Sustainable Development Goals ’ Target 16.2 ‘to end abuse, exploitation, trafficking, torture and all forms of violence against children’.

SUPPORTED BY SOME OF THE BIGGEST NAMES IN SPORT

“I’m delighted to support It’s a Penalty Campaign, as a mother and as an athlete who has travelled all over the world, understanding the plight of these young girls who are faced with sexual exploitation, particularly at major sporting events. We need to do something about it. That’s why I’m trying to highlight this issue and put a stop to it for good.”

– Denise Lewis OBE, It’s a Penalty Global Ambassador & Olympic Gold Medal-Winning former Heptathlete

“I’m very happy to support the It’s a Penalty Campaign. We really need to try to eradicate the exploitation of children.”

– Gary Lineker, It’s a Penalty Global Ambassador & former England Striker

“It is my honour to be an Ambassador of It’s a Penalty Campaign. I have huge respect for this tireless work in making the world a better place.”

– Francois Pienaar, It’s a Penalty Global Ambassador & former South African Rugby Union Captain

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TOGETHER WE CAN BUILD A BRIGHTER FUTURE FOR VULNERABLE CHILDREN WORLDWIDE

COMPLETED CAMPAIGNS

2016 RIO OLYMPIC & PARALYMPIC GAMES
2014 FIFA WORLD CUP IN BRAZIL

UPCOMING CAMPAIGNS

2018 GLOBAL CAMPAIGN: PYEONGCHANG 2018 WINTER OLYMPIC & PARALYMPIC GAMES (South Korea) & GOLD COAST 2018 COMMONWEALTH GAMES (Australia)

2020 GLOBAL CAMPAIGN: TOKYO 2020 OLYMPIC & PARALYMPIC GAMES (Japan) & UEFA 2020 EUROPEAN FOOTBALL CHAMPIONSHIPS (13 European Countries)

2022 GLOBAL CAMPAIGN: BEIJING 2022 WINTER OLYMPIC & PARALYMPIC GAMES (China), 2022 COMMONWEALTH GAMES (TBC) & 2022 FOOTBALL WORLD CUP (Qatar)

SUPPORT OUR CAMPAIGN TO PROTECT CHILDREN

With your help we can have a greater global impact and put an end to the abuse, exploitation and trafficking of children, both online and offline.

WITH GRATEFUL THANKS TO OUR PARTNERS

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IN ASSOCIATION WITH:

FRIENDS OF THE CAMPAIGN: