MAKING A DIFFERENCE TO THE GLOBAL LANDSCAPE OF EXPLOITATION AND TRAFFICKING

24.9 million people are trapped in exploitation and trafficking around the world (ILO)

Since 2014, It’s a Penalty has been working to disrupt the fast growing and second largest criminal industry in the world: human trafficking and exploitation.

Our ultimate goal is to eradicate abuse, exploitation and trafficking by 2030, contributing to the elimination of modern-day slavery and the achievement of UN SDG Target 16.2 ‘to end abuse, exploitation, trafficking, torture and all forms of violence against children’.

MAKING A DIFFERENCE TO THE GLOBAL LANDSCAPE OF EXPLOITATION AND TRAFFICKING

24.9 million people are trapped in exploitation and trafficking around the world (ILO)

Since 2014, It’s a Penalty has been working to disrupt the fast growing and second largest criminal industry in the world: human trafficking and exploitation.

Our ultimate goal is to eradicate abuse, exploitation and trafficking by 2030, contributing to the elimination of modern-day slavery and the achievement of UN SDG Target 16.2 ‘to end abuse, exploitation, trafficking, torture and all forms of violence against children’.

GLOBAL CAMPAIGNS DURING MAJOR
SPORTING EVENTS

Harnessing the power of sport, It’s a Penalty Campaigns raise awareness about the issue of exploitation & trafficking, educate about penalties for offenders and signs to look out for, and equip the public with ways to make a report. We work with some of the biggest names in sport, the hosting sporting committees, NGOs, airlines, hotels, taxis & ride-shares, corporates and law enforcement to achieve change.

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research & advocacy – child protection in the commonwealth

Our long-term systematic change, alongside our global campaigns, is to see the strengthening of both domestic and extraterritorial legislation for child protection against sexual exploitation across the Commonwealth.Our Research & Advocacy work ensures that children worldwide are legally protected from sexual exploitation and abuse.

LEARN MORE

GLOBAL CAMPAIGNS DURING MAJOR SPORTING EVENTS

Harnessing the power of sport, It’s a Penalty Campaigns raise awareness about the issue of exploitation & trafficking, educate about penalties for offenders and signs to look out for, and equip the public with ways to make a report. We work with some of the biggest names in sport, the hosting sporting committees, NGOs, airlines, hotels, taxis & ride-shares, corporates and law enforcement to achieve change.

LEARN MORE

research & advocacy – child protection in the commonwealth

Our long-term systematic change, alongside our global campaigns, is to see the strengthening of both domestic and extraterritorial legislation for child protection against sexual exploitation across the Commonwealth.Our Research & Advocacy work ensures that children worldwide are legally protected from sexual exploitation and abuse.

LEARN MORE

MEET OUR GLOBAL SPORTING AMBASSADORS

some of the biggest names in sport are the voices and faces of our campaigns

MEET OUR GLOBAL SPORTING AMBASSADORS

some of the biggest names in sport are the voices and faces of our campaigns

Denise Lewis OBE
Olympic Champion

Tanni Grey-Thompson
Paralympic Champion

David Luiz
International Fottball Player

Usain Bolt
Olympic CHampion

Maro Itoje
Saracens & England Rugby Player

Cathy Freeman
Olympic Champion

François Pienaar
Former Rugby Union Player

Liam Malone
Paralympic Champion

Rashad Jennings
NFL Player

Gary Lineker
Former Footballer, BBC Presenter

Aaron Rodgers
Professional Football Quarterback

Andy Dalton
Professional Football Quarterback

Benjamin Watson
Professional Football Tight End

Brad Guzan
Professional Goal Keeper

Matt Ryan
Professional Football Quarterback

Nick Foles
Professional Football Quarterback

Roddy White
Professional Football Wide Receiver

Ryan Tannehill
Professional Football Quarterback

WATCH IT’S A PENALTY 30 SECOND CAMPAIGN FILMS SHOWN IN-FLIGHT ON AirLINES

WATCH IT’S A PENALTY 30 SECOND CAMPAIGN FILMS SHOWED IN-FLIGHT ON AirLINES

2019 Super Bowl LIII (Atlanta, USA)
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2018 Global Campaign
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Rio 2016 Summer Games
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2014 World Cup Brazil
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THE IMPACT WE’VE HAD

16,865 victims

have been protected during completed It’s a Penalty Campaigns at major sporting events since 2014, achieved together with our partners

155 million people

on average reached by It’s a Penalty throughout each campaign

READ MORE ABOUT IT’S A PENALTY’S ACHIEVEMENTS

CASE STUDY – Atlanta 2019

During our 2019 Campaign at the Super Bowl LIII in Atlanta, It’s a Penalty teamed up with The SOAP Project to deliver a weekend of volunteers visiting 300+ hotels and motels in Atlanta distributing materials with trafficking reporting hotlines information, as well as the NCMEC list of missing children in Atlanta.

FOUR hotels recognized teens from this list. One teen girl from this list was in a room right as the volunteers were there, and the hotel called the police, facilitating her protection.

THE IMPACT WE’VE HAD

16,865 victims

have been protected during completed It’s a Penalty Campaigns at major sporting events since 2014, achieved together with our partners

155 million people

on average reached by It’s a Penalty throughout each campaign

READ MORE ABOUT IT’S A PENALTY’S ACHIEVEMENTS

CASE STUDY – Atlanta 2019

During our 2019 Campaign at the Super Bowl LIII in Atlanta, It’s a Penalty teamed up with The SOAP Project to deliver a weekend of volunteers visiting 300+ hotels and motels in Atlanta distributing materials with trafficking reporting hotlines information, as well as the NCMEC list of missing children in Atlanta.

FOUR hotels recognized teens from this list. One teen girl from this list was in a room right as the volunteers were there, and the hotel called the police, facilitating her protection.

DONATE TO IT’S A PENALTY

By contributing to It’s a Penalty, you help us to continue to prevent many people around the world from becoming victims of abuse, exploitation and trafficking.

With thanks to our Founding Partner

Click here to find out more about our partner organizations