SPORT IS A FORCE FOR GOOD

The It’s a Penalty Campaign harnesses the power of sport to protect children from exploitation and abuse globally, positioning major sporting events as platforms for positive change.

It’s a Penalty works in accordance with the United Nations Convention on the Rights of the Child, advocating that ‘protection from any exploitation, abuse and violence is the right of every child’.

The huge influx of tourists and sporting fans to a country whilst a major sporting event is taking place – Rio saw an influx of 500,000 during the 2016 Olympics & Paralympics –  increases the risk of children being exploited.

We are working to build a world in which no child feels vulnerable to exploitation.

PAST CAMPAIGNS

2014 FIFA WORLD CUP IN BRAZIL

RIO 2016 OLYMPICS AND PARALYMPICS – Watch It’s a Penalty Campaign Film Below

Click HERE to find out more about our achievements around Rio Olympics and Paralympic Games, 2016.

UPCOMING CAMPAIGNS

PYEONGCHANG 2018 WINTER OLYMPICS AND PARALYMPICS

COMING SOON!

SUPPORTED BY SOME OF THE BIGGEST NAMES IN SPORT

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SUPPORT IT’S A PENALTY CAMPAIGN

With your help we can have a greater global impact and put an end to the exploitation of children.

WITH GRATEFUL THANKS TO OUR PARTNERS

IN ASSOCIATION WITH