WHO WE ARE
ITS A PENALTY
It’s a Penalty collaboratively combats human trafficking, exploitation, and abuse using sport’s unifying power to drive local and global educational campaigns during significant sporting events. We customise these campaigns for each host location, achieving worldwide reach averaging 180 million people.
Our multifaceted approach includes collaboration with sectors like sports, travel, tourism, law enforcement, and NGOs. To date, we’ve initiated 17 successful campaigns during events like the Olympic and Paralympic Games, NFL Super Bowls, Hong Kong Rugby 7’s, and the Commonwealth Games.
Parallel to our campaigns, It’s a Penalty runs three core programmes: CommonProtect advocates for legal reform in Commonwealth countries, the Student Ambassador Programme empowers UK university students to combat exploitation, and Safe to Compete, co-led with NCMEC, educates sports coaches and parents in the USA on abuse prevention.
Through education, awareness, and intervention, It’s a Penalty aims for a world free from exploitation and abuse.
Our multifaceted approach includes collaboration with sectors like sports, travel, tourism, law enforcement, and NGOs. To date, we’ve initiated 17 successful campaigns during events like the Olympic and Paralympic Games, NFL Super Bowls, Hong Kong Rugby 7’s, and the Commonwealth Games.
Parallel to our campaigns, It’s a Penalty runs three core programmes: CommonProtect advocates for legal reform in Commonwealth countries, the Student Ambassador Programme empowers UK university students to combat exploitation, and Safe to Compete, co-led with NCMEC, educates sports coaches and parents in the USA on abuse prevention.
Through education, awareness, and intervention, It’s a Penalty aims for a world free from exploitation and abuse.
