The It’s a Penalty Campaign harnesses the power of sport to prevent the abuse, exploitation and trafficking of children globally, positioning major sporting events as platforms for positive changes.

Our ultimate goal is to see child abuse, exploitation and trafficking eradicated by 2030, contributing to the achievement of UN Sustainable Development Goals’ Target 16.2 ‘to end abuse, exploitation, trafficking, torture and all forms of violence against children’.

It’s a Penalty’s Global Prevention Model

It’s a Penalty is the global movement to end child abuse, exploitation and trafficking – we believe that prevention is even better than cure.

In order to have greater reach and impact in protecting vulnerable children from harm, It’s a Penalty works in association with all those involved in major sporting events including: international airlines; the biggest names in sport; hotels; sporting governing bodies; international and local NGOs; corporates; law enforcement agencies; the general public.

Alongside our campaigning work around major sporting events, we are also advocating for the global enactment and implementation of extraterritorial legislation against child exploitation, which will allow countries to prosecute their citizens for the abuse of children if the offence takes place abroad. Despite its importance, only 43 countries worldwide currently have such provisions in place. Out of the 205 National Olympic Committees, this amounts to a mere 21%.

Together, we are working to build a world in which no child feels vulnerable to abuse, exploitation or trafficking.