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Example sub heading with bullet points for FIFA World Cup campaign page

• 72% of respondents reported increased awareness of human trafficking and exploitation.
• 81% of respondents felt more confident about how to report suspected cases.

One participant shared: It’s essential to be reminded that this happens every day, everywhere. The campaign gave me a better understanding of how broad human trafficking really is.

Example section for bullet point lists for FIFA World Cup campaign:

• Airlines: A 30-second awareness film was featured on British Airways and KLM flights.
• Airports: Posters and digital signage reached thousands at Zurich Airport and other hubs.
• Hospitality: Booking.com distributed campaign information to 240,000 accommodation partners and hosted a training webinar to strengthen detection and reporting. Accor Hotels engaged staff and guests across all Swiss hotels.
• Public Transport: 311 multilingual posters across Switzerland reached more than 862,000 people.
• Rideshare & Car Hire: Uber and Europcar distributed awareness materials to both drivers and passengers.
• NGOs: FIZ Fachstelle Frauenhandel und Frauenmigration, Platform Traite, and La Strada International supported with campaign messaging and language translations.

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The campaign ambassadors were:

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Scroll below to view our Campaign Ambassadors.

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The footballers featured in a our short campaign film to raise awareness of human trafficking to equip, educate, and inspire change.

Our success was made possible by the dedication and support of our partners.

Your donation helps us continue our vital work to prevent human trafficking globally. Together, we can make a tangible difference in the fight against human trafficking. You can donate here.