
Join It's a Penalty for our impactful campaign launch and press event, set to unfold in the heart of New Orleans. Sign up by Monday 27th January 2025 by visiting the Eventbrite link.
This year, we are elevating our efforts to prevent human trafficking by bringing together key stakeholders, from a cross-section of industries and the New Orleans Community, leading up to the excitement of the Super Bowl.
It's a Penalty is proud to present our 8th Super Bowl campaign, a pivotal movement in raising awareness and preventing abuse, exploitation, and trafficking. Our collaboration with key partners and supporters in New Orleans marks a significant step in our ongoing mission.
An Industry Roundtable Discussions and Partnership Networking event will take place in the afternoon by invite only for our official campaign partners.
Featured Speakers
- Travel and Tourism Industry Experts: Insights on how the industry is combating human trafficking
- NGO Panel: Local NGOs discuss their work, their partnerships to prevent human trafficking and how they provide support for survivors
- Hospitality Panel: Discussions on the role of hospitality in ensuring safety and prevention
- Sports Ambassadors: Engaging contributions from well known figures from the NFL
Highlights
- Campaign Film Launch: Our 30-second campaign film, set to feature on major airlines including American Airlines, British Airways and Southwest Airlines, will be premiered, showcasing Ambassadors from the world of football.
- Networking Opportunities: Connect with like-minded individuals and organizations committed to making a difference
- Awareness and Impact: Building on the success of our previous campaigns, we aim to reach an even wider audience, amplifying our message of prevention and protection.
- Join us in New Orleans for this momentous event as we unite to make a stand against human trafficking. Together, we can make a difference.
2 x car parks available onsite.
ADA accessibility to launch venue. Accessible parking available.
601 Convention Centre Blvd, New Orleans. This car park is the closest to the launch room and has a ramp leading to entrance.
Thank you to our It's a Penalty Campaign partners:
- Headline Partner: Booking.com
- Main Partners: Skechers, Caesars Entertainment
- Supporting Partners: G6 Hospitality, American Airlines, Uber
- Friends: IHG Hotels & Resorts, American Gaming Association, Carlson Family Foundation
- Participating Airlines: British Airways, Southwest
- Local Partners: Covenant House New Orleans, National Human Trafficking Hotline, National Center for Missing and Exploited Children, Orleans Parish Sheriff, Louisiana State Police and New Orleans Police

