To launch It's a Penalty's 2025 Campaign in Switzerland ahead of the UEFA 2025 Women's EURO, we convened a virtual panel with partners and stakeholders online.

It's a Penalty were joined by speakers and panellists from UEFA, Booking.com, Accor, FIZ (Advocacy and Support for Migrant Women and Victims of Trafficking), La Strada International and Border Force, as well as a video message from our ambassador Seraina Piubel, member of the Swiss national football team.

To find out more about our 2025 Switzerland Campaign, go to our webpage: itsapenalty.org/Switzerland

Thank you to our It's a Penalty Campaign partners:

• Headline Partner: Booking.com
• Supporting Partners: Accor, American Airlines, Uber, Sysdoc
• Friends: British Embassy in Berne
• Spotlight Partner: Border Force
• NGO Partner: La Strada International
• Participating Airlines: British Airways, KLM