Welcome to the It’s a Penalty assets page
The It’s a Penalty UEFA Women’s Euros Campaign uses sport as a platform to educate and empower the public to recognise and report signs of human trafficking
In the lead-up to the UEFA Women’s Euro 2025, It’s a Penalty has officially launched a multiplatform Human Trafficking Prevention campaign. Backed by football star Jill Roord, elite European footballers, NGOs and key players in the travel and hospitality industries, the initiative aims to shine a spotlight on the urgent issue of human trafficking and raising awareness about its devastating impact. Timed to coincide with the UEFA Women’s Euros tournament (2–27 July), the campaign will run from June through August, reaching millions across Switzerland and Europe. The campaign aims to educate, equip, and empower the public to recognise and report signs of exploitation.
Download resources
To request assets, you can e-mail Hello@itsapenalty.org
CAMPAIGN LANDING PAGE
Available in French, German, Italian, and English (coming soon), the page includes;
- Information about human trafficking
- Facts & Figures: Europe & Switzerland
- How to make a report
- Indicators of human trafficking
- Useful contact details
- Common myths and the reality of human trafficking
Learn more: www.itsapenalty.org/switzerland
Communications Guidelines
This document provides essential guidelines about the campaign’s scope, activities, and how you can support our cause, including: Footballer Ambassador quotes, e-mail templates for colleagues and a social media timeline and guide.
Download here
English language Campaign Posters
Download posters of the seven campaign football ambassadors, which include ‘indicators’ of human trafficking to support identification, how to report, and a QR code linking to further information.
CELIN BIZET ILDHUSØY ENGLISH LANGUAGE PORTRAIT
JESS FISHLOCK ENGLISH LANGUAGE PORTRAIT
LEILA OUAHAB ENGLISH LANGUAGE PORTRAIT
LEILA OUAHAB ENGLISH LANGUAGE LANDSCAPE
MARY EARPS ENGLISH LANGUAGE PORTRAIT
MARY EARPS ENGLISH LANGUAGE LANDSCAPE
SERAINA PIUBEL ENGLISH LANGUAGE PORTRAIT
French language Campaign Posters
Download posters of the campaign football ambassadors in French language, which include ‘indicators’ of human trafficking to support identification, how to report, and a QR code linking to further information. Additional footballer posters in French language are available on request.
MARY EARPS FRENCH LANGUAGE PORTRAIT
German language Campaign Posters
Download posters of the campaign football ambassadors in German language, which include ‘indicators’ of human trafficking to support identification, how to report, and a QR code linking to further information. Additional footballer posters in German language are available on request.
Italian language Campaign Posters
Download posters of the campaign football ambassadors in Italian language, which include ‘indicators’ of human trafficking to support identification, how to report, and a QR code linking to further information. Additional footballer posters in Italian language are available on request.
CELIN BIZET ILDHUSØY ITALIAN LANGUAGE PORTRAIT
Social Media
Please find below downloadable social media assets, along with suggested copy and dates to post
The assets will be updated regularly, so please keep looking out for new posts!
Generic Social Media post copy suggestions
- Human trafficking thrives in silence. Join us and @its_apenalty to learn the patterns and behaviors and take a stand.
- We’re joining @its_apenalty to fight exploitation and human trafficking – because awareness saves lives. #TeamUpAgainstHumanTrafficking
- No one can tackle human trafficking alone. We’re teaming up to make a difference with @its_apenalty.
- Ending human trafficking takes teamwork. We’re honored to partner with @its_apenalty to spread awareness and protect communities.
- It takes a global effort to stop human trafficking. We’re proud to do our part alongside @its_apenalty.
- Every survivor’s story matters. We’re proud to stand alongside @its_apenalty to protect the vulnerable and prevent human trafficking. #TeamUpAgainstHumanTrafficking
SUGGESTED POST DATE: Monday 16th June
SUGGESTED COPY
🚨 COMING SOON – It’s a Penalty’s 21st Human Trafficking Prevention Campaign
It’s a Penalty are teaming up with elite football ambassadors, the biggest names in the travel and hospitality industry, along with global organisations,to deliver a ground-breaking campaign.
Timed to coincide with the UEFA Women’s Euros tournament (2–27 July), the campaign will run from June through August, reaching millions across Switzerland and Europe. The campaign aims to educate, equip, and empower the public to recognise and report potential cases of human trafficking.
Visit their brand new campaign webpage to learn more about how they are spreading the word and taking action.
www.itsapenalty.org/switzerland
#TeamUpAgainstHumanTrafficking
DOWNLOAD ASSETS HERE
SUGGESTED POST DATE: Tuesday 17th June
SUGGESTED COPY
Did you know that human trafficking is prevalent across Europe? Cases have been identified in cities, towns and rural areas across the continent, including Switzerland.
Due to its hidden nature, the full scope and scale of human trafficking is difficult to measure – but its impact is widespread and devastating.
For our upcoming UEFA Women’s EURO 2025 Human Trafficking Campaign, It’s a Penalty aim to:
💡educate the public to recognize and report indicators of potential instances of human trafficking
🤝 empower businesses, communities and individuals to be part of the movement to prevent human trafficking.
Visit their campaign webpage to learn more: www.itsapenalty.org/switzerland
#TeamUpAgainstHumanTrafficking
DOWNLOAD ASSETS WITH EUROPE INFORMATION HERE
Please note, Switzerland Assets will be added soon.
SUGGESTED POST DATE: Wednesday 18th June
SUGGESTED COPY
⚽ UEFA Women’s EURO 2025 Human Trafficking Prevention Campaign Partners ⚽
We’re thrilled to team up with an incredible group of partners to raise awareness and help prevent human trafficking ahead of the UEFA Women’s EURO 2025 football tournment!
Partners of the It’s a Penalty campaign are:
Headline Partner: Booking.com
Supporting Partners: Accor, Uber, American Airlines and Sysdoc
Friends: British Embassy Berne
Spotlight Partner: Border Force
NGO Partner: La Strada International
These amazing organisations are distributing our campaign materials across their networks to spread awareness and prevent human trafficking.
Together, we’re making a difference! Learn more www.itsapenalty.org/switzerland
#TeamUpAgainstHumanTrafficking
DOWNLOAD ASSETS HERE
SUGGESTED POST DATE: Thursday 19th June
SUGGESTED COPY
Jasmin* was lured to Switzerland from her home country in Asia with a false promise of work in the cleaning sector. On arrival, she was forced to provide sexual services, against her will. When she resisted, she was assaulted and threatened, with her traffickers using fear and control to exploit her. Read Jasmin’s story, and how she eventually sought support in Switzerland from FIZ (Fachstelle Frauenhandel und Frauenmigration).
* Jasmin is not her real name. A pseudonym has been used to protect her identity.
Let’s create a world where we can tell a different story, of freedom, safety and choice. Learn more www.itsapenalty.org/switzerland
DOWNLOAD ASSETS HERE
Please note – the assets for the carousel will be added in the coming days.
Please tag FIZ (Fachstelle Frauenhandel und Frauenmigration) into this post
Insta: https://www.instagram.com/fiz_fachstelle/#
FB: https://www.facebook.com/FIZFachstelleFrauenhandelFrauenmigration
X: https://x.com/FIZ_Fachstelle
LinkedIn: https://ch.linkedin.com/company/fiz-fachstelle-frauenhandel-und-frauenmigration
SUGGESTED POST DATE: Friday 20th June
SUGGESTED COPY
⚽ Seven elite footballers – each representing a nation participating in the UEFA Women’s EURO 2025 – have come together to raise awareness about human trafficking. The campaign ambassadors are: Seraina Piubel (Switzerland), Melvine Malard (France), Jill Roord (Netherlands), Jess Fishlock (Wales), Mary Earps (England), Leila Ouahabi (Spain), and Celin Bizet Ildhusøy (Norway).
Thank you to all our Campaign Ambassadors for joining It’s a Penalty’s human trafficking prevention and awareness campaign.
Their support is instrumental in helping us reach wider audiences and drive meaningful conversations about the critical issue of human trafficking. The Football Campaign Ambassadors are using their powerful platform to encourage others to stand up against abuse, exploitation, and trafficking, making all of the players an invaluable part of the mission.
#Teamupagainsthumantrafficking
DOWNLOAD ASSETS HERE
Please note all the assets will be added in the coming days
SUGGESTED POST DATE: Tuesday 24th June
SUGGESTED COPY
In less than 24 hours It’s a Penalty will be launching their much anticipated Human Trafficking Prevention campaign to coincide with the lead up to UEFA Women’s EUROs 2025!
Major sporting events like the UEFA football tournament present unique opportunities to unite communities, collaborate across sectors, and raise awareness about these pervasive issues in order to prevent them and to leave a positive legacy. With large crowds and increased visibility, these events are powerful platforms to educate and inspire action against exploitation while addressing the vulnerabilities that traffickers often exploit.
Stay tuned to It’s a Penalty’s page to take a peak of all the action!
#Teamupagainsthumantrafficking
DOWNLOAD ASSETS HERE
SUGGESTED POST DATE: Wednesday 25th June
SUGGESTED COPY
Today, we’re proud to support It’s a Penalty as they launch their 21st global human trafficking prevention campaign in the lead-up to the UEFA Women’s EUROS! The campaign film features seven elite footballers – each representing a nation participating in the UEFA Women’s EURO 2025. The campaign ambassadors are:
Seraina Piubel (Switzerland), Melvine Malard (France), Jill Roord (Netherlands), Jess Fishlock (Wales), Mary Earps (England), Leila Ouahabi (Spain), and Celin Bizet Ildhusøy (Norway).
The film is being screened in key locations across Switzerland and via airlines. Both British Airways and KLM are broadcasting the film on their in-flight platforms, reaching millions of travelers worldwide.
Thank you so much to all of the partners who continue to collaborate and help make a difference ♥️
By working together, we can prevent human trafficking and create lasting, positive change
#TeamUpAgainstHumanTrafficking
The film is under embargo for public use until 25th June 2025 at 9AM CET. It will be made available shortly after the embargo time has passed.
COMING SOON
COMING SOON
