July 30, 2024 – On World Day Against Trafficking in Persons, American Airlines announces new efforts to combat human trafficking through its strategic partnership with It’s A Penalty . This collaboration demonstrates American’s commitment to eradicating human trafficking and advocating for It’s A Penalty’s mission to combat human trafficking and exploitation.

American Airlines supports It’s a Penalty by promoting its global awareness campaigns, including inflight video content, to identify and respond to signs of human trafficking. The airline furthers It’s A Penalty’s efforts to educate the public about human trafficking and how to report suspected cases during high-profile sporting events. Earlier this year, American strengthened this long-standing partnership by donating miles to the organization to help continue raising awareness around this important issue.

“We are thrilled to partner with American Airlines in our fight against human trafficking,” said Sarah de Carvalho, CEO of It’s A Penalty. “Their support will enable us to expand our reach and impact, particularly during high-profile sporting events when more people are traveling in and out of Host Cities. Together, we can work towards a world where no one is vulnerable to these heinous crimes.”

This partnership aligns with American’s corporate social responsibility initiatives, setting a standard for the airline industry in the fight against human trafficking.

For more information about It’s A Penalty and how to get involved, please visit www.itsapenalty.org. To learn more about American Airlines’ anti-human trafficking efforts, please visit aa.com.

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About It’s a Penalty

It’s A Penalty is a global charity dedicated to preventing abuse, exploitation, and human trafficking. They run global awareness campaigns during major sporting events highlighting the telltale signs to look out for, and hotline numbers to make a report. Working in collaboration with the sports, travel & tourism industry, NGO’s and law enforcers; the campaigns are contextualised in the host cities and countries. It’s a Penalty has so far run 18 Campaigns during the Olympic and Paralympic Games, Super Bowl and the Commonwealth Games, reaching an average of 180 million people worldwide per campaign.