From 1st July, the campaign video has been live on supporting international airlines. We are thrilled to have the support of Air New Zealand, British Airways, Cathay Pacific and Emirates which are showing the campaign in-flight from July-August to reach a global audience as well as travelling fans.
On arrival in Australia and Aotearoa New Zealand travellers will also see campaign posters at supporting airports Sydney, Brisbane, Auckland and Hamilton. All advertising has been donated to It’s A Penalty in-kind in support of this important campaign.
The Global Launch for the It’s a Penalty Campaign took place on 6th July in Sydney. It was hosted as an in-person event by our Supporting Partner ICMEC Australia and livestreamed. It brought together the sports and travel and tourism industry, businesses, child protection experts and media. The panel discussion highlighted the importance of child protection from sexual exploitation and abuse, and the link between safeguarding, sport and business.
WATCH THE CAMPAIGN LAUNCH ONLINE HERE
The Importance of Keeping Kids Safe in Sport
Every level of sport should be one where children are safe from abuse and exploitation. However, this is not always guaranteed, as we’ve seen in the many high profile cases of young athletes being abused whilst competing. The sharing of their experiences by victim-survivors who have come forward has drawn attention to the issue of child protection in sports all over the world.
Child abuse and exploitation within sports encompass a wide range of concerns, including physical, emotional, and sexual abuse, neglect, and child trafficking. Young athletes can become vulnerable to manipulation, coercion, and mistreatment due to power imbalances and the intense pressure to succeed. By bringing attention to this issue, the Keep Kids Safe campaign strives to encourage a collective commitment to preventing and addressing these problems head-on.
Online safety concerns in sport are also an area of growing importance for children who play sport at all levels. Keeping kids safe online as well as offline is of critical importance for It’s a Penalty and our two expert campaign partners working in this space – eSafety Commissioner (Australia) and Netsafe (New Zealand).