SPORT HAS THE POWER TO CHANGE THE WORLD
It’s a Penalty run global campaigns around major sporting events which harness the power of sport to prevent abuse, exploitation and trafficking worldwide.
We believe that prevention is better than cure, and in positioning these events as platforms for positive change.
To achieve this change, we work with some of the biggest names in sport, sporting governing bodies, airlines, hotels, local and international NGOs, governments, travel & tourism companies, law enforcement and the general public.
WHY ARE WE RUNNING THE CAMPAIGN AROUND TOKYO SUMMER GAMES?
Human trafficking is the exploitation of people through forced labor or sexual exploitation by means of force, fraud, or coercion. It is modern day slavery.
Adults and children can be trafficked for many different forms of exploitation, such as forced labour, sexual exploitation, domestic servitude and coerced into criminal behaviour..
Traffickers recruit, transport and exploit their victims for the sole purpose of personal gain, often to make large amounts of money, or to obtain free services or labour.
Traffickers target people from all social and economic backgrounds. There is no one ‘face of human trafficking’. However, the majority of victims of human trafficking worldwide are women and children, and factors such as poverty and lack of opportunities increase potential victims’ susceptibility to being trafficked.
A CRITICAL GLOBAL ISSUE
In 2020, 2,490 cases that resulted in sexual exploitation convictions in Japan were crimes committed on children. (National Police Agency, Japan.)
In 2020, there were 5166 cases of commercial sexual exploitation of children reported to the Japanese police
In 2020 alone, 1,320 children were victims of child pornography in Japan. (National Police Agency, Japan)
24.9 million people are being trafficked and exploited around the world (ILO, 2017)
1/3 of detected trafficking victims are children (UNODC, 2021)
Japan is a destination, source, and transit country for men and women subjected to forced labour and sex trafficking, and for children subjected to sex trafficking (TITP, 2018)
THE CAMPAIGN WILL CREATE AN IMPACT THROUGH THE FOLLOWING ACTIVITIES:
CAMPAIGN FILM 
A global awareness 30 sec film, with Japanese subtitles, featuring high profile athletes to raise awareness and equip a global audience with ways to report.
Distribution points from 1st July – 5th September:
Airlines
Emirates
Japan Airlines
Cathay Pacific
Airports
Haneda
Narita
Tokyo Transport
JR EAST
Tokyo Metro
Accomodation
Airbnb
CAMPAIGN POSTERS & BANNERS
It’s a Penalty posters and digital banners with vital information on how to report abuse and human trafficking in Japan and worldwide.
Displayed at:
Airports
Haneda
Narita
Tokyo Transport
Tokyo Metro
Accomodation
Airbnb
LOCAL & GLOBAL EDUCATION
Drafted in collaboration with our local partner, NGO ZOE Japan.
We will deliver key messages to help children and their peers identify abuse, exploitation or human trafficking.
Educating children through:
Local schools
Youth Clubs
Social Media
WAYS TO REPORT
We are partnering with ZOE Japan and Rahab’s Daughters to implement a new reporting HELPLINE which will become a legacy of the Campaign. We are also partnering with Japan Police and will include their hotline number on all our assets.
Suspect it? Report it!
To report anywhere in the world, visit: itsapenalty.org/makeareport
TOGETHER WE CAN MAKE A DIFFERENCE!
FOUNDING PARTNER
SUPPORTING PARTNERS
ACADEMIC PARTNERS
STRATEGIC PARTNER IN JAPAN
PARTICIPATING AIRLINES
SPECIAL COLLABORATORS IN JAPAN
