Sport is a force for positive change

Campaigns run by It’s a Penalty around major sporting events harness the power of sport to protect children and vulnerable people from abuse, exploitation and trafficking worldwide, positioning these events as platforms for positive change. It’s a Penalty brings together sport’s biggest names, governing sporting bodies, international airlines, hotels, governments, law enforcement agencies, corporations, international NGOs and the general public

“When we think about the legacy we think about the future. There is no future if we are unable to protect our children, because they are our future.”

Mario Andrada, Executive Director of Communications & Engagement, Rio 2016

“The time that we worked with It’s a Penalty campaign gave us great happiness. I will cherish that memory for long time.”

Taeckhyung Kim, Project Manager I Public Engagement Team, POCOG

“We’re proud to support, share expertise and partner with It’s a Penalty to help develop this important global child-safeguarding initiative in 2018.”

David Grevemberg , CEO I Commonwealth Games Federation

“It was an absolute pleasure to work with It’s a Penalty. Hopefully, it can be a legacy arrangement for future Commonwealth Games.”

Pat Vidgen, General Manager I Strategic Engagement Team, GOLDOC

“I don’t think any of us really had any idea about the scale of the issue. It’s been a real education for all of us.”

Robbie McRobbie, CEO I Hong Kong Rugby Union

Heralded by the London Metropolitan Police as “one of the best crime prevention campaigns we’ve ever seen”.