The World Cup 2014, known as the greatest sporting event in the world, attracted 600,000 football fans and tourists from all over the world to Brazil. It was set to be the greatest sporting event in the world, however, many unscrupulous people would use it as an opportunity to traffic children, dress them up to look older and exploit them in order to make money. The influx of visitors put vulnerable children and adolescents at risk of exploitation and abuse.
The key purpose of the It’s a Penalty campaign was to EDUCATE football fans and those travelling to Brazil for the World Cup with the vital message that payed-for sex with a minor (17 and under) is a crime, and those who commit it are subject to prosecution both in Brazil and in their home countries due to Extraterritorial Legislation, such as the UK’s Section 72 of the 2003 Sexual Offences Act; EQUIP foreign football fans and tourists with the necessary tools to report a crime while in Brazil; ENCOURAGE everyone that IF YOU SEE SOMETHING, SAY SOMETHING by dialling the Brazilian child protection helpline.
The 2014 Campaign was supported by some of the biggest names in international football, the Metropolitan Police, the British Football Association (FA), the former British Prime Minister David Cameron, the National Crime Agency (CEOP-NCA), the UK and Brazilian Governments, the Brazilian Federal Police, UNICEF, A21, Jubilee Campaign and ECPAT.