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What we do2019-04-18T18:45:55+01:00

Our global campaigns around MSE’s are focused on:

EDUCATING

EDUCATING

about global issues of abuse, exploitation and trafficking, penalties for offenders, and the signs to look out for #knowthesigns

EQUIPPING

EQUIPPING

sporting fans, tourists and the general public with mechanisms to report such crimes, both whilst at home and abroad;

ENCOURAGING

ENCOURAGING

people to make a report; “if you see something, say something!”

We are working to build a world in which no-one is vulnerable to abuse, exploitation or trafficking

It’s a Penalty harnesses the power of sport to prevent abuse, exploitation and trafficking on a global scale, positioning Major Sporting Events (MSEs) as platforms for positive change. Our ultimate goal is to eradicate abuse, exploitation and trafficking by 2030, contributing to the elimination of modern-day slavery and the achievement of UN SDG Target 16.2 ‘to end abuse, exploitation, trafficking, torture and all forms of violence against children’.

If we are serious about building a safer world for all, whilst giving voice to victims of such crimes, prevention needs to be at the top of the agendas of Governments, and the Private and Public sectors. By preventing these crimes, we are fulfilling part of our responsibility to protect the world’s most vulnerable from violence.

Having so far campaigned around seven major sporting events, It’s a Penalty, together with partners, has facilitated the rescue of 16,813 victims of trafficking and exploitation, and prevented thousands more from becoming victims. On average, each It’s a Penalty campaign reaches 155 million people worldwide, enabling them to play a part in building a better and safer world.

We believe in creating awareness about the issues, the signs to look out for, penalties for offenders and ways to report a crime, not only to serve as crime deterrents, but also to encourage victims to come forth and share their stories.

Alongside our Campaign work around major sporting events, we are also advocating for the global enactment and implementation of extraterritorial legislation against child sexual exploitation, which will allow countries to prosecute their citizens for the abuse of children if the offence takes place abroad. Despite its importance, 153 countries worldwide currently lack such legislation. We welcome collaborators, supporters, funding and in-kind partners to share our success. Click here to see how you can make difference.

OUR GLOBAL STRATEGY