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Olympics & Paralympics – Rio 2016 – It's a Penalty
Olympics & Paralympics – Rio 20162017-07-12T15:25:58+00:00
[fullwidth background_color=”” background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”solid” padding_top=”0″ padding_bottom=”20″ padding_left=”” padding_right=”” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][title size=”1″ content_align=”center” style_type=”single dashed” sep_color=”#7ccbde” margin_top=”10px” margin_bottom=”” class=”” id=””]IT’S A PENALTY CAMPAIGN AT RIO 2016[/title][imageframe lightbox=”no” gallery_id=”” lightbox_image=”” style_type=”none” hover_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”center” link=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” hide_on_mobile=”no” class=”” id=””] [/imageframe][one_full last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][separator style_type=”none” top_margin=”10″ bottom_margin=”” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””][/one_full][one_half last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””]

When it comes to sport it doesn’t get bigger than the Olympic and Paralympic Games.

More than 205 nations came together for the Rio 2016 Olympic and Paralympic Games, and over 500,000 people flew from all over the world to Rio de Janeiro, Brazil, to see the first Olympic Games ever hosted in South America.

The campaign ran from May to October 2016, and was launched at the National Crime Agency in London.

At the Rio 2016 Olympics and Paralympics, It’s a Penalty built upon the success of our 2014 campaign around the FIFA World Cup in Brazil.

[/one_half][one_half last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][imageframe lightbox=”no” gallery_id=”” lightbox_image=”” style_type=”none” hover_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”none” link=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” hide_on_mobile=”no” class=”” id=””] [/imageframe][/one_half][separator style_type=”none” top_margin=”10″ bottom_margin=”” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””][title size=”1″ content_align=”center” style_type=”single dashed” sep_color=”#7ccbde” margin_top=”10px” margin_bottom=”” class=”” id=””]RIO 2016 CAMPAIGN FILM[/title][youtube id=”https://www.youtube.com/watch?v=bjfYNv4GHiI” width=”1200″ height=”600″ autoplay=”no” api_params=”” class=””][/youtube][separator style_type=”none” top_margin=”10″ bottom_margin=”” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””][separator style_type=”none” top_margin=”10″ bottom_margin=”” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””]

MAJOR ACHIEVEMENTS OF THE RIO 2016 CAMPAIGN

[separator style_type=”none” top_margin=”10″ bottom_margin=”” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””][one_full last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][checklist icon=”fa-hand-paper-o” iconcolor=”#7ccbde” circle=”” circlecolor=”” size=”20px” class=”test” id=””][li_item icon=””]The It’s a Penalty campaign messages reached 212 million people throughout the 2016 Olympic period[/li_item][li_item icon=””]The campaign film was shown on 9 international airlines and seen in-flight by over 40 million passengers[/li_item][li_item icon=””]The campaign film was shown on the giant live screens in the Olympic Park[/li_item][li_item icon=””]It’s a penalty were part of the first child protection campaign allowed inside the Olympic Games[/li_item][li_item icon=””]There were no incidents in the Olympic venues of crimes against children or adolescents[/li_item][li_item icon=””]Throughout the Olympic period, there were no arrests of foreign offenders – whereas around the 2014 FIFA world cup, there were 87 foreign nationals involved in cases of child exploitation during the tournament in Brazil.[/li_item][/checklist][separator style_type=”none” top_margin=”20px” bottom_margin=”20px” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””]

Click HERE to read our in-depth Rio 2016 impact report.

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To achieve these amazing results, the It’s a Penalty Campaign partnered with the Rio 2016 Olympic Committee, A21, Comic Relief, Sysdoc, UNICEF, Global Hospitality Services. The campaign was also supported by the UK and Brazilian Government, law enforcement agencies, local NGOs and the general public.

[separator style_type=”none” top_margin=”20px” bottom_margin=”20px” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””][button link=”http://itsapenalty.org/test/get-involved/” color=”default” size=”” stretch=”no” type=”” shape=”” target=”_self” title=”” gradient_colors=”#e8378c|” gradient_hover_colors=”|” accent_color=”” accent_hover_color=”” bevel_color=”” border_width=”” icon=”” icon_position=”left” icon_divider=”no” modal=”” animation_type=”0″ animation_direction=”left” animation_speed=”1″ animation_offset=”” alignment=”center” class=”” id=””]JOIN THE GLOBAL MOVEMENT[/button][separator style_type=”none” top_margin=”20px” bottom_margin=”20px” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””]