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David Cameron adds his support to It’s A Penalty – It's a Penalty

David Cameron adds his support to It’s A Penalty

The It’s A Penalty campaign was delighted to receive the support of British Prime Minister David Cameron, ahead of Rio 2016. Cameron conveyed his appreciation of the work that is going into the campaign in a letter he wrote before the official launch on May 4th at an event in central London.

It’s A Penalty is “indeed a huge step forward in leading the way for a safer environment for street children”, said the Prime Minister. “The incredible work of Sarah de Carvalho, the Happy Child team and the teams in Brazil during the World Cup in 2014 made the tremendous achievements possible and I am delighted that the campaign will now be prevalent for the forthcoming Olympics in Rio”.

The focus of It’s A Penalty is to raise awareness of, and end child exploitation. During major sporting events,the exploitation of children rises, therefore this is a global issue which requires global action.


David Cameron said “protecting children who are at risk from sexual exploitation and abuse should be a priority for every country, not just for those that hold major events which attract foreign tourists”. The campaign for the World Cup made a real difference to the issue of exploitation, and we can do the same for Rio 2016. The message is clear for everyone there;

if you see blue

It’s A Penalty is working in collaboration with the Brazilian government, and Proteja Brasil to ensure that together we can put an end to this horrible crime. The campaign also has the backing of some of the most well-known names in sport, who appear in our campaign film. David Luiz, Denise Lewis, Gary Lineker, Tanni-Grey Thompson and Francois Pienaar are just some of the sporting personalities backing the campaign. You can help too, by donating here but also by following us across our social media channels, on Facebook, Twitter and Instagram.

The Prime Minister finished by offering his best wishes for all involved, and additionally “for the incredible work that goes into making this kind of charitable and reformative campaign worthwhile”.

Together, we believe we can put an end to child exploitation.

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About the Author:  Thomas Bugler



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