“When we think about the legacy we think about the future. There is no future if we are unable to protect our children, because they are our future.” Mario Andrada, Executive Director of Communications & Engagement, Rio 2016
It’s a Penalty harnesses the power of sport to prevent the abuse, exploitation and trafficking of children globally, positioning major global sporting events as platforms for positive change. We work in accordance with the United Nations Convention on the Rights of the Child, advocating that ‘protection from any exploitation, abuse and violence is the right of every child’.
It’s a Penalty is the global movement to build a brighter future for vulnerable children worldwide, bringing together the biggest names in sport, governing sporting bodies, international airlines, hotels, governments, law enforcement agencies, major corporations, international NGOs and the general public.
Our ultimate goal is to eradicate child abuse, exploitation and trafficking by 2030, contributing to the achievement of UN Sustainable Development Goals’ Target 16.2 ‘to end abuse, exploitation, trafficking, torture and all forms of violence against children’.