Sport has a tremendous power to unite and break cultural barriers.

That’s why It’s a Penalty harnesses the power of sport to prevent the abuse, exploitation and trafficking of children globally, positioning major sporting events as platforms for positive change.

In 2018, It’s a Penalty will HARNESS THE POWER OF FOUR MAJOR SPORTING EVENTS:

  • Super Bowl LII in Minneapolis – 4 February 2018
  • Winter Olympics & Paralympics in South Korea – 9-25 Feb 2018
  • Commonwealth Games at Gold Coast, Australia – 4-15 Apr 2018
  • Rugby Sevens in Hong Kong – 6-8 April 2018

WE ARE PREVENTING A GLOBAL PROBLEM

The future of the world lies in the hands of today’s children.

Yet, each year, over 2 million children are exploited into the global sex trade (UNICEF).

Along with this, human trafficking involves 1.2 million children each year (UNICEF).

Worldwide, almost 20% of trafficking victims are children (UNODC).

In addition, the massive influx of visitors whilst a sporting event is taking place greatly exacerbates the risk for vulnerable children, as research clearly shows that the demand for children and women in the sex trade when a global sporting event is taking place increases (University of Dundee, 2014).

HOW WE CREATE CHANGE: PREVENTION IS BETTER THAN CURE!

We are inviting the world to understand how children are abused, exploited and trafficked and help fight these forms of violence against children. We believe we all have a part to play in building a safer world for children.

It’s a Penalty help prevent these crimes by:

  • EDUCATING the public about the global issues of child abuse, exploitation and trafficking, including the penalties for offenders;
  • ENCOURAGING everyone that ‘IF YOU SEE SOMETHING SAY SOMETHING’;
  • EQUIPPING people with the mechanisms to both identity and report these crimes globally.

It all starts by changing the attitudes and behaviors of one person at a time. But if we come together we can create change much faster.

HOW YOU CAN SUPPORT #ITSAPENALTY

SAVE THE DATE – IT’S A PENALTY WILL LAUNCH THE 2018 GLOBAL CAMPAIGN ON 17 th JANUARY!

  • Follow us on social media – Facebook | Twitter | YouTube
  • On January 17 th , 2018, the It’s a Penalty informative campaign– featuring Usain Bolt, Rashad Jennings, Cathy Freeman, Maro Itoje, Liam Malone and Jerome Flynn – will be launched worldwide. Please share this film on your social media platforms.
  • The informative campaign film will be shown in-flight by the following AIRLINES from
    February to April: American Airlines, British Airways, TAM, Ethiopian, Virgin Australia, Cathay Pacific, Cathay Dragon. If you are flying at any of these airlines during this period, please watch the film -take a picture and post on social media with #ITSAPENALTY.
  • #KNOWTHESIGNS – help us to educate people about how to spot child abuse, exploitation and trafficking – share our page
  • We have created a WORLD MAP for people to learn the reporting mechanisms wherever they are – help us by sharing this page
  • DOWNLOAD OUR SAFEGUARDING APP – this APP will connect people to global reporting mechanisms to keep children safe.
  • Informative materials will be distributed in the four countries hosting the major sporting events. If you are attending please help by taking a picture and spreading the word.
  • Participate in a short survey to help us understand how we are creating change by clicking here. The first 100 people to take part will receive a campaign wristband.

Click HERE to learn in more detail about the difference we are making globally.

If you have further contacts to have the film shown please contact Campaign Director, Giselle Barboza on giselle.barboza@itapenalty.org.