Working together to prevent abuse, exploitation and trafficking on a global scale

Campaigns run by It’s a Penalty around major sporting events harness the power of sport to protect children and vulnerable people from abuse, exploitation and trafficking worldwide, positioning these events as platforms for positive change.

For each campaign, we bring together a variety of different organisations, believing that collaboration is key. It’s a Penalty would not be able to make the difference that we do, reach so many people worldwide, or achieve the impact as demonstrated throughout all of our campaigns without our partners.

WITH THANKS TO OUR FOUNDING PARTNER

A21 is a global non-governmental organization combating human trafficking through prevention and awareness, intervention, aftercare. We are very proud to have them supporting us as our Founding Partner. Find out more about A21.

2019 PARTNERS
2018 PARTNERS
2016 PARTNERS
2014 PARTNERS

To achieve change, we collaborate with:

Sporting Governing Bodies

Airlines

Hotels

NGOs

Corporates

Law enforcement agencies

Social Media & Marketing Agencies

Transport industry

Tourism Agencies

Biggest Names in Sport

Media Platforms

Publishers

All key partners above can help in ways that are not necessarily financial.

LEARN HOW TO JOIN US AND MAKE A DIFFERENCE

It’s a Penalty Ambassadors & Sporting Icons

Denise Lewis OBE
Olympic Champion

Tanni Grey-Thompson
Paralympic Champion

David Luiz
International Fottball Player

Usain Bolt
Olympic CHampion

Maro Itoje
Saracens & England Rugby Player

Cathy Freeman
Olympic Champion

François Pienaar
Former Rugby Union Player

Liam Malone
Paralympic Champion

Rashad Jennings
NFL Player

Gary Lineker
Former Footballer, BBC Presenter

Aaron Rodgers
Professional Football Quarterback

Andy Dalton
Professional Football Quarterback

Benjamin Watson
Professional Football Tight End

Brad Guzan
Professional Goal Keeper

Matt Ryan
Professional Football Quarterback

Nick Foles
Professional Football Quarterback

Roddy White
Professional Football Wide Receiver

Ryan Tannehill
Professional Football Quarterback

Endorsements

“When we think about the legacy we think about the future. There is no future if we are unable to protect our children, because they are our future.”

Mario Andrada, Executive Director of Communications & Engagement, Rio 2016

“The time that we worked with It’s a Penalty campaign gave us great happiness. I will cherish that memory for long time.”

Taeckhyung Kim, Project Manager I Public Engagement Team, POCOG

“We’re proud to support, share expertise and partner with It’s a Penalty to help develop this important global child-safeguarding initiative in 2018.”

David Grevemberg , CEO I Commonwealth Games Federation

“It was an absolute pleasure to work with It’s a Penalty. Hopefully, it can be a legacy arrangement for future Commonwealth Games.”

Pat Vidgen, General Manager I Strategic Engagement Team, GOLDOC

“I don’t think any of us really had any idea about the scale of the issue. It’s been a real education for all of us.”

Robbie McRobbie, CEO I Hong Kong Rugby Union


Heralded by the London Metropolitan Police as “one of the best crime prevention campaigns we’ve ever seen”.