Working together to prevent abuse, exploitation and trafficking on a global scale

To achieve our goals and prevent abuse, exploitation and trafficking, we work in collaboration and partnership with strategic stakeholders, such as high-profile sporting athletes and the travel and tourism industry (including airlines, hotels, and transportation companies). We also work with sporting governing bodies/hosting committee, NGOs, governments, and corporates, who all want to see human trafficking eradicated.

WITH THANKS TO OUR FOUNDING PARTNER

A21 is a global non-governmental organization combating human trafficking through prevention and awareness, intervention, aftercare. We are very proud to have them supporting us as our Founding Partner. Find out more about A21.

See below a list with all our partners

Working together to prevent abuse, exploitation and trafficking on a global scale

To achieve our goals and prevent abuse, exploitation and trafficking, we work in collaboration and partnership with strategic stakeholders, such as high profile sporting athletes, the travel and tourism industry including airlines, hotels, and transportation. We also work with sporting governing bodies/hosting committee, NGOs, governments, corporates, who all want to see human trafficking eradicated.

WITH THANKS TO OUR FOUNDING PARTNER

A21 is a global non-governmental organization combating human trafficking through prevention and awareness, intervention, aftercare. We are very proud to have them supporting us as our Founding Partner. Find out more about A21.

See below a list with all our partners

2019

FOUNDING PARTNER

MAIN PARTNERS

SUPPORTING PARTNERS

FRIENDS

PARTNER AIRLINES

2018

WITH GRATEFUL THANKS TO
OUR FOUNDING PARTNER:

IN ASSOCIATION WITH:

SUPPORTED BY:

FRIENDS OF THE CAMPAIGN:

PARTNER AIRLINES

  • British Airways
  • American Airlines
  • Cathay Pacific
  • Cathay Dragon
  • LATAM
  • Virgin Australia

2016

IN PARTNERSHIP WITH:

SUPPORTED BY:

PARTNER AIRLINES

  • Emirates
  • TAP
  • Iberia
  • Virgin Atlantic
  • Virgin Australia
  • TAM
  • American Airlines
  • British Airways
  • Ethiopian airlines

2014

IN ASSOCIATION WITH:

PARTNER AIRLINES

British Airways

Endorsements

“When we think about the legacy we think about the future. There is no future if we are unable to protect our children, because they are our future.”

Mario Andrada, Executive Director of Communications & Engagement, Rio 2016

“The time that we worked with It’s a Penalty Campaign gave us great happiness. I will cherish that memory for long time.”

Taeckhyung Kim, Project Manager I Public Engagement Team, POCOG

“We’re proud to support, share expertise and partner with It’s a Penalty to help develop this important global child-safeguarding initiative in 2018.”

David Grevemberg , CEO I Commonwealth Games Federation

“It was an absolute pleasure to work with It’s a Penalty. Hopefully, it can be a legacy arrangement for future Commonwealth Games.”

Pat Vidgen, General Manager I Strategic Engagement Team, GOLDOC

“I don’t think any of us really had any idea about the scale of the issue. It’s been a real education for all of us.”

Robbie McRobbie, CEO I Hong Kong Rugby Union


Heralded by the London Metropolitan Police as “one of the best crime prevention campaigns we’ve ever seen”.