On average, each It’s a Penalty Campaign impacts over 155 million people worldwide.
Together with our partners, It’s a Penalty has helped facilitate the protection of 16,865 victims of exploitation during our campaigns.
In 2018, after seeing the It’s a Penalty campaign film on one of our partner airlines, an 11 year-old boy contacted It’s a Penalty to report the abuse of himself and his teammates by his swimming coach. The appropriate action has now been taken to inform the child’s parents and protect this child and others like him from the coach.
During our 2019 Campaign at the Super Bowl LIII in Atlanta, It’s a Penalty teamed up with The SOAP Project to deliver a weekend of volunteers visiting 300+ hotels and motels in Atlanta distributing materials with trafficking reporting hotlines information, as well as a NCMEC list of missing children in Atlanta. FOUR hotels recognized teens from this list. One teen girl from this list was in a room right as the volunteers were there, and the hotel called the police, facilitating her protection.
In 2018, we created a first-of-its-kind Map with information on how to report abuse, exploitation or trafficking in every country in the world: www.itsapenalty.org/makeareport.
During each Campaign, we have encouraged people to report abuse, exploitation and/or trafficking. Reports increased by: 300% at the Super Bowl LII in Minneapolis, 7% at the Winter Games in South Korea (2018), 23% at the Super Bowl LIII in Atlanta (2019).
In total, It's a Penalty has spread awareness to 183 million people across social media platforms.
DETAILED IMPACT REPORTS OF EACH IT’S A PENALTY CAMPAIGN
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