HELP TO BUILD A WORLD IN WHICH NO CHILD FEELS VULNERABLE TO EXPLOITATION

“Having worked with street children for 25 years, I can say from personal experience that this campaign has particular relevance ahead of a major global sporting event.”

Sarah de Carvalho MBE, CEO.

Indeed, there are moments that can change the course of our lives, and for Sarah de Carvalho, CEO of It’s a Penalty, it was when she met a young girl called Rose, nearly 7 years ago during one of her visits to the work on the ground in the northeast of Brazil.

rose

“In life there are moments that can change the course of what we’re doing, and for me it was meeting a young girl called Rose nearly 7 years ago. It was that meeting with Rose that still drives me to do what I’m doing today“, continues Sarah.

“When I met Rose it was late at night and she was outside a motel, in north east Brazil, with a group of other very young girls dressed up to look older than they were.   She told me that she was 11 years old when her mother sent her to the streets to beg for money because there was no food at home.

On the streets Rose, like other street children, was vulnerable to unscrupulous people who use these children to make money. She told me that her clients came from Europe, America and Africa as well as from Brazil.

By the age of 16 she had given birth to two babies who she had given to her mother to look after. Rose had to keep on ‘working’ to provide money for her family.  She had lost all sense of self-worth.

Rose was a silent voice in a world that couldn’t hear her cry for help.  She had no hope, no future and knew no other way of earning a living.

I remember to this day vividly when she looked me in the eye and said, ‘Please do something to help us!”

Rose represents to us hundreds and thousands of other children in the same predicament around the world.

THE EXPLOITATION OF CHILDREN IS WRONG AND TOGETHER WE CAN DO SOMETHING ABOUT IT.

This campaign is the global movement to end child exploitation, bringing together some of the biggest names in sport, international airlines, hotels, law enforcers, international NGO’s, corporates, governments, and major sporting events like the Rio Olympic Committee, and you – the general public.

Your donation is invaluable to us, as well as to the thousands of children we help protect from trafficking and exploitation around the world. By donating, you will enable us to kickstart our next two campaigns around the PyeongChang 2018 Winter Olympics & Paralympics in South Korea, and the Gold Coast 2018 Commonwealth Games in Australia.

THANK YOU!

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