By contributing to It’s a Penalty, you help us to continue to prevent many people around the world from becoming victims of abuse, exploitation and trafficking, and provide people (and survivors themselves) with the tools to protect those who have been abused, exploited or trafficked.

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Sam’s Story

RAISING AWARENESS TO PROTECT THOSE WHO HAVE BEEN ABUSED, EXPLOITED OR TRAFFICKED

Following the 2018 Campaign, an 11-year-old boy was inspired to contact us after watching an It’s a Penalty campaign film on one of our partner airlines’ flights. Se Jin contacted us to report the abuse that he and his teammates were suffering at the hands of their swimming coach.

Fortunately, from the information this brave child provided us, we were able to contact the Hong Kong Family & Child Protective Services Unit (FCPSU) to alert them of this potential abuse case. The FCPSU followed Sam’s disclosure and the appropriate action has since been taken to protect this child and his teammates from this coach.

This is just one illustration of the phenomenal impact It’s a Penalty has managed to have during our short journey in building a safer world, where every child and vulnerable people can be free from abuse, exploitation and trafficking.

We need YOU to support us and help people like Sam.

Ciara and Lou’s Story

EDUCATING AND EQUIPPING THE PUBLIC TO PREVENT POTENTIAL VICTIMS

As part of the 2019 Campaign, 6000 Uber and Lyft drivers across Atlanta were trained by our partners IHTI and displayed It’s a Penalty campaign materials inside their cars, including rear-view mirror hanging tags with the Polaris hotline.

”The Its a Penalty campaign is so important because our drivers interact with so many members of the community. The training, the awareness and the campaign materials saying what to do if you become suspicious of something are all so important for us at Uber.”

Ciara, manager at the Atlanta Uber hub.

“The training has really opened my eyes, I’ve picked up young girls from hotels before and didn’t know how to report my concerns.”

Lou, Uber driver

Thanks to the training delivered by IHTI and It’s a Penalty’s campaign materials, many taxi/rideshare drivers in Atlanta now know the mechanisms to report any suspicious behaviour and to help victims of sex trafficking.

LEARN HOW ELSE YOU CAN GET INVOLVED & MAKE A DIFFERENCE