OUR PREVENTATIVE CAMPAIGNS AROUND MAJOR SPORTING EVENTS RAISE AWARENESS BY:

EDUCATING

EDUCATING about the global issues of abuse, exploitation and trafficking, penalties for offenders, and the signs to look out for #knowthesigns

EQUIPPING

EQUIPPING sporting fans, tourists and the general public with mechanisms to report such crimes, both whilst at home and abroad

ENCOURAGING

ENCOURAGING people to make a report and stand up against human trafficking

Every It’s a Penalty Campaign harnesses the power of sport to prevent abuse, exploitation and trafficking on a global scale, positioning each major sporting event as a platform for worldwide action and positive change.

UPCOMING IT’S A PENALTY CAMPAIGNS

2020 Super Bowl LIV in Miami

Tokyo 2020 Summer Games

COMPLETED IT’S A PENALTY CAMPAIGNS

2019 Super Bowl LIII in Atlanta

Gold Coast 2018 Commonwealth Games in Australia

2018 HSBC/Cathay Pacific Rugby Sevens in Hong Kong

PyeongChang 2018 Winter Games in South Korea

2018 Super Bowl LII in Minneapolis

Rio 2016 Summer Games

2014 World Cup in Brazil

WORKING TOGETHER TO END ABUSE, EXPLOITATION AND TRAFFICKING

By collaborating together with a variety of different stakeholders in a multi-faceted approach, we can effectively create sustainable change in both awareness and action to protect children and vulnerable people from these forms of violence. Throughout each It’s a Penalty Campaign, our key activities include…
It’s a Penalty Materials at GC2018 Commonwealth Games
It’s a Penalty Film at Carrara Stadium (GC2018 Commownealth Games)
It’s a Penalty at Winter Games (PyeongChang 2018)
It’s a Penalty Volunteers at the Summer Games (Rio 2016)
It’s a Penalty Film on British Airways and American Airlines (Atlanta 2019)
It’s a Penalty Materials in Uber (Atlanta 2019)

OUR 6 KEY AIMS

1

PROTECT VULNERABLE PEOPLE AND CHILDREN

2

REDUCE DEMAND FOR EXPLOITATION AND TRAFFICKING

3

CREATE AWARENESS

4

CONTRIBUTE TOWARDS ENDING HUMAN TRAFFICKING AND EXPLOITATION

5

PREVENT CRIMES

6

INCREASE REPORTING

We believe in creating awareness about the issues, the signs to look out for, penalties for offenders and ways to report a crime, not only to serve as crime deterrents and empower people to help protect potential victims, but also to encourage survivors to come forward and share their stories.

READ MORE ABOUT THE IMPACT OUR CAMPAIGNS HAVE HAD
LEARN ABOUT OUR RESEARCH & ADVOCACY WORK

IT’S A PENALTY CAMPAIGN AMBASSADORS & SPORTING ICONS

Denise Lewis OBE
Olympic Champion

Tanni Grey-Thompson
Paralympic Champion

David Luiz
International Fottball Player

Usain Bolt
Olympic CHampion

Maro Itoje
Saracens & England Rugby Player

Cathy Freeman
Olympic Champion

François Pienaar
Former Rugby Union Player

Liam Malone
Paralympic Champion

Rashad Jennings
NFL Player

Gary Lineker
Former Footballer, BBC Presenter

Aaron Rodgers
Professional Football Quarterback

Andy Dalton
Professional Football Quarterback

Benjamin Watson
Professional Football Tight End

Brad Guzan
Professional Goal Keeper

Matt Ryan
Professional Football Quarterback

Nick Foles
Professional Football Quarterback

Roddy White
Professional Football Wide Receiver

Ryan Tannehill
Professional Football Quarterback

SPORT HAS THE POWER TO CHANGE THE WORLD

We utilise the monumental platforms major sporting events provide to reach millions of people, both in the hosting cities and worldwide.

Sport brings us together, reconciles our differences and is an authentic expression of humanity’s collective spirit. It is a force for good that inspires us every day to come alongside major sporting events, while mobilising partners and supporters, to help disrupt one of the most evil markets in the modern world. We believe that through sport, we can help to end human trafficking and change the world.